Triumph and Bajaj formally enter into a global partnership
Both the companies will be keen to capitalize on each other’s offerings in their respective operationsby Sagar Patil, on
After 29 months of speculations, British motorcycle manufacturer, Triumph, and one of the biggest Indian motorcycle honcho, Bajaj, have formally commenced their desire to produce a brand new range of mid-capacity motorcycles for the world. Both the companies are looking out to handle operations together and bring in sophisticated motorcycles with a low cost of production.
Now, running a similar business model as BMW-TVS, both Triumph and Bajaj will be sharing and developing 200cc - 750cc platforms together to distribute products locally and at the global stage. This joint venture will benefit Bajaj by bringing in investments and expertise to further broaden their R&D capability to improve on existing projects and bring in innovations across their product lineup.
With this alliance, Triumph is also now under the guidance of Bajaj to help them expand within the emerging economic powerhouses like India and all countries Bajaj caters to – make that 79 countries. Bajaj has already exported over 15 million vehicles to become India’s No.1 motorcycle exporter, with 2 out of 3 bikes sold internationally carrying a Bajaj badge.
Moreover, its Chakan plant will become a base for the Brits’ to manufacture and export mid-weight motorcycles, just like what Bajaj does with the KTM’s 200 and 390 Duke and RC machines. Bajaj will also be spearheading Triumph’s Indian distribution activities in the future, and plans are also on to expand Triumph’s CKD products from 20% to 90% for the Indian subcontinent.
The Triumph-Bajaj collaboration will combine strengths in design, technology, cost-competitive manufacturing and an intimate knowledge of key target markets to deliver a range of winning products and business success.
The mid-weight products to be developed will be part of the full Triumph line-up, just like BMW’s G 310 series manufactured by TVS in India, and will similarly be sold in Triumph showrooms across the globe. This collaboration will bring out a new breed of motorcycles that beam of engineering accuracy and, at the same time, be economically viable to reach maximum customer base.
A new engine lineup and a new product portfolio will see both manufacturers having motorcycles falling under the $4,000 - $9,000 category, which up until now either of the brands has had a presence in. However, it’s unclear how many models will be produced under this partnership, though the companies promise “multiple options to address different segments in this class.”
Indian pricing for the new models will start at ₹ 2 lakh (about $2,800 US) which, when these models arrive on US soil, will fetch for around $4,400. There has been no official word about the financial elements of this collaboration.