Triumph motorcycles’ sales grow by 18% in the 2006 financial year
The Triumph Group continued its strong year-on-year growth in the 2006 financial year, which ended on 30 June 2006.
Group turnover rose by 13% from GBP 177 million (USD 327m) to GBP 200 million (USD 370m). In the year under review sales of Triumph motorcycles rose to 37,400 units. This represents a growth of 18% compared to the previous year’s sales of 31,600 units. The operating profit, before interest and tax, stayed almost constant at GBP 10.3 million (USD 19.1m) due to significant investment in new production capacity.
The launch in early 2006 of the award-winning Daytona 675 supersports bike and the unique, 50’s-inspired Triumph Scrambler have both contributed to Triumph’s strong sales performance.
Tue Mantoni, Commercial Director, says, “New models are extremely important to driving growth and we are very pleased with the reception of both the Daytona 675 and Scrambler, and the recently launched all-new Triumph Tiger. In addition, it has been great to see demand continuing to increase across the rest of our range, with models like the Rocket III, Speed Triple and our retro-styled modern classics appealing strongly.”
“Our consistent growth over the last few years has given us a strong business platform and we have expanded our production capacity in the last year to meet the increased demand for Triumph motorcycles. We will also continue to invest strongly in R & D to bring out more exciting new bikes in the future.”
The launch of new models, together with Triumph’s focus on distinctive, stylish design has also strengthened customer perception of the marque as an iconic, desirable and contemporary brand and has attracted a significant number of younger customers. Triumph’s global customer research shows that over the last few years the proportion of customers aged under 35 years, buying a new Triumph, has more than doubled. This customer segment now represents almost a quarter of all Triumph’s customers.
For 2007 the strategic focus will remain on sustainable growth with the primary objective of delivering distinctively designed motorcycles through a global network of customer-focused, professional dealers.