Triumph records 11.1% up sales while the market is all down
Looks like every strategy is working for the Britsby Sagar, on
Over the past twelve months, Triumph has been sweating it out on the arena and treating us with exceptionally new modern classics over and over again. Their Bonneville range is selling as fast as they can make them and just when you thought it’s time for them to take a well-deserved breather, they just pushed themselves into uncharted territory and launched the Bobber.
It became Triumph’s most successful new model of all time, having placed more orders than any other bike previously within the first month of its launch. Then came the blazing new Street Triples’ that saw Triumph first-quarter figures see a 15% growth.
Despite the UK seeing a 15% drop in motorcycle sales, the new fellas started raking business to one of the oldest British makers, with 86 percent of them being sold outside of the UK. In the US alone, the dealers managed to break the 13,000 units sold mark in a year for the very first time in the history of the brand here.
The December of 2017 saw a 40% rise in the sales compared to the previous year’s, and a crazy 90% compared to 2015. During the 2017 year, Triumph’s global revenue grew by £90.9m (about $122 million USD) to £498.5m ($668.5 million). Annual pre-tax profits also up from £16.6m ($22.2 million) to £24.7m ($33 million).
In their current model lineup, Triumph has a bike for all kinds of riders purposeful and ready to take on any roads. They have laid excellent groundwork for their models to be a success especially catering to the new breed of riders.
Offering top class models like the Tiger, Bonneville, Thruxton, Street Twin, Daytona, Speed Triple and the recently launched Bobber, Street Triple and Speedmaster, they have grabbed the honors of being the finest luxury motorcycle brand to have entered the new millennium and have capitalized the market successfully.
As far as Triumph is concerned, they are financially stable ever since British real estate billionaire John Bloor took over the company and laid out a sensible strategy in developing two and three cylinders.
The Hackney brand has also announced its entry into the world of Grand Prix and is readying to replace Honda as the engine manufacturer for the Moto2 Motorcycles from the 2019 season.
A Triumph spokesperson said:
In the face of continuing challenging economic and currency conditions, including Brexit, Triumph Group has performed strongly and has maintained its commitment and investment in research and development, with a view to furthering the continuous improvements of its products,