Take a look at the latest motorcycle safety ad that we came across. It was made by the association of Swiss insurers and it looks like a piece of heaven…or something. It shows a couple of guys on sportsbikes and a guardian angel (also on a motorcycle) singing to them a very calming song – “Slow down. Take it easy!” Performed by Sign & The Opposite, this can even be downloaded from the slow-n-easy website, but I don’t think you’ll be hearing many bikers listening to it.
Lately, we’re witnessing a tendency for this kind of safety ads, but we’re not sure they have the same effect as those that really show the risks of dangerous riding. Still, it is better than nothing.