Volkswagen’s commercial uses riders to promote its new Side Assist Safety Technology Gallery

Volkswagen launches campaign to divulge Side Assist technology. With a suspense mood, films created by AlmapBBDO announce an innovation that warns the driver when someone is in the car’s blind spot.

Credits

Advertiser: Volkswagen
Title: Bathroom, Closet, Dressing Table
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: Renato Simões, Marcos Medeiros, André Kassu, Bruno Prosperi
Creation: Marcelo Nogueira, Benjamin Yung Jr., Pedro Rosa
Agency Producer: Vera Jacinto, Rafael Motta
Production Company: Paranoid BR
Director: Dulcídio Caldeira
Music: A9
Account Supervisor: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana e Isabella Franco
Planner: Cintia Gonçalves, Sergio Katz
Media: Paulo Camossa, Brian Cody, Fábio Urbanas
Advertiser’s Supervisor: Artur Martins, Tiago Lara, Ana Paula Lobão