There’s Hope In a Declining Market

The numbers are in for July and at the top of the list, Triumph comes out as the king of sales in the U.S. market in the 50 cc and up, on-road category.

Continue reading for more on Triumph’s success.

Triumph Motorcycle Sees Growth in a Declining Market

2016 - 2018 Triumph Bonneville T120 / T120 Black
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Experiencing a 12 percent growth in July 2018 over July 2017, Triumph Motorcycles America reports that Triumph was the top European motorcycle brand in the U.S. market during the month of July. Despite the overall market showing decline, not only in July, but as an overall affect of the dwindling number of new riders, the retail performance of Triumph Motorcycles was driven by a consistently strong performance across all models in the adventure, modern classic, and roadster segments.

July retail sales performance was a direct result of the tireless effort of the entire Triumph dealer network and demonstrates an incredible level of consumer demand for Triumph Motorcycles,” said Rod Lopusnak, national sales director. “I would like to thank our dealer network for their continued hard work and dedication to delivering success for the Triumph brand.”

Boosted, no doubt, by the overwhelming success of the Bonneville Bobber, which was the fastest selling motorcycle in Triumph’s 115-year history.

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Further Reading

Motorcycle Manufactures Are Scrambling For new Riders

Motorcycle Manufacturers Are Scrambling For New Riders
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See our article on the dwindling number of new riders.

Triumph Bonneville Bobber

2017 - 2018 Triumph Bonneville Bobber
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See our review of the Triumph Bonneville Bobber.

Triumph Bonneville Bobber Black

2018 Triumph Bonneville Bobber Black
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See our review of the Triumph Bonneville Bobber Black.

Triumph Bonneville T120 / T120 Black

2016 - 2018 Triumph Bonneville T120 / T120 Black
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See our review of the Triumph Bonneville T120 / T120 Black.

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Read more Triumph news.

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