What Worldwide Brand Spokesman Was Caught Doing It In The Dirt?
No, he wasn’t doing bad things; he was doing good things. Husqvarna just announced its brand-new brand ambassador, and it’s none other than AMA Hall of Famer, Jeff Emig. Mr. Emig will be familiar to anyone who watched motocross racing through the ’90s, and he is widely regarded as a fierce competitor who is fearless entering the first turn, but whose career was cut short by back-to-back injuries in late ’99 and early 2000.
Continue reading for more about Jeff Emig and Husky.
What it Means
This partnership is a natural pairing, given Husky’s involvement in off-road racing and Mr. Emig’s vast experience with same. That experience will immediately come into play as Mr. Emig liaises on Husqvarna’s behalf with the newly-formed United States Motorcycle Coaching Association (USMCA), a non-profit body dedicated to safe motorcycling practices and helping new riders ease into the lifestyle/sport/mode of transportation/whatever. Famous face+worthy cause= good stuff, m’kay?