A couple of days ago, Zero Motorcycles named Samuel Paschel as its new Chief Executive Officer. The new boss comes with some mileage under his belt with a BS in engineering and various, high-level management, development and marketing jobs in his rear-view mirror. He brings 20-plus years of experience to the table, and comes in at an exciting time for Zero. One of its main competitors was the Empulse from the now-defunct Victory Motorcycles, and although Victory fell under the Polaris umbrella, there has been no indication so far that they will produce that electric bike of Isle of Mann fame elsewhere. Meanwhile, Zero is about the only game in town if you want a capable EV motorcycle, and the company should be looking to capitalize on Victory’s demise. Enter Mr. Paschel.
