100 million units later, it may not be the best, but it is hugely significant for another reason
It's the way it was marketed
Honda aimed the Super Cub not at motorcyclists, but at the ordinary man and woman in the street
No Need to Change
You didn't have to be a 'biker' to ride a Honda; you could stay as you were and enjoy the benefits of cheap transport
Ground-breaking
At first, Harley Davidson took exception to the accusation that their owners were not nice people, but soon had to admit it was a clever piece of marketing and jumped on the bandwagon
The Bike That Won't Die
Entering its 7th decade of production, the Super Cub makes more sense than ever in our congested cities