SWM Motorcycles announces its future plans
SWM is not often a spoken manufacturer. During the EICMA 2014, SWM announced to the world that they are coming back to the two-wheeled universe with the help of a Chinese investor - Daxing Gong, owner of Shineray Group.
The ambitious plan set the wheels turning and within 9 months motorcycles started rolling off the assembly line. The company offers 125cc - 650cc single-cylinder motorcycles in enduro, supermoto, dual sport and classic segments.
Now, the firm announced its plans to build V-twin motors and develop new models to take on the fierce competition.
Italian motorcycle manufacturer SWM appears to be very eager to get back into the business after being on the sidelines for the better part of 30 years. Yep, we last saw SWM back in 1984 but none of that matters now that the company has the financial backing of Chinese motorcycle company Shineray at its disposal.
The return of SWM is great for the motorcycle industry as it reintroduces a company that was widely revered back in the day for its impressive lineup of motocross and off-road motorcycles. As you can expect, the company’s return will also bring about the rebirth of a lot of these models, albeit repackaged to fit into the requirements of modern-day motocross racing.
All in all, SWM will be introducing seven new models when it makes its triumphant return later in the year. Most of them will continue to carry the brand’s trademark motocross roots with the exception of two road bikes, specifically the Scrambler-inspired Silver Vase 440 and the Gran Milano 440 streetfighter.
In somewhat of a surprise, SWM has priced these two road bikes as the cheapest of its seven new models. The Gran Milano, in particular, carries a price tag of just €5,400, which is about $5,900 based on current exchange rates. A little more expensive is the Silver Vase with a price tag of €5,800, or roughly around $6,300.
From there, the enduro bikes come next, specifically the RS300R at €6,250 ($6,800), the RS500R at €6,400 ($7,000), and the SM500R at €6,550 ($7,130). Finally, the two top of the line models, the RS650R and the SM650R, carry the highest price tags at €6,650 ($7,250) and €6,750 ($7,350), respectively.
The prices are right around the numbers I expected them to be, although I did find it a little surprising to see that the two road bikes were the cheapest ones of the lot. That led me to think that SWM will stick to its bread and butter and continue to build its new brand around its lineup of enduro and motocross motorcycles.
It’s a sound strategy considering that the company made a name for itself using a similar business map.
Continue reading to read more about Energica’s price guide for its new model lineup.
Speedy Working Corp, or as it was once more popularly known, SWM, is back from the dead after finalizing a funding agreement Chinese motorcycle and ATV manufacturer Shineray, a.k.a. China Chongqing Shineray Motorcycle Co.,Ltd.
Granted, a lot of people have probably never heard of SWM. But those who do remember the Italian motorcycle brand have fond memories of some of the best motocross and off-road motorcycles in the market back in the 1970s and 1980s. SWM sadly closed shop in 1984 and since then, numerous attempts of reviving the brand never materialized.
It wasn’t until Shineray stepped into the picture in 2014 that dreams of once again seeing SWM on the road began to take shape. Now it looks like the company is on the verge of coming back to life with talks of introducing as many as seven models in 2014.
It even has a new CEO, Ampelio Macchi, a legend in Italian motorcycle circles with years of experience under his belt from stints with Cagiva, Husqvarna, and Aprilia.
Macchi is all set to helm the post for the reborn SWM, even going so far as to promise the arrival of seven motorcycles this year. Not surprisingly, the company will continue to stick to its endure and motocross roots with the introduction of three enduro models - the RS300R, RS500R and RS650R - and two Supermoto bikes - the SM500R and SM650R - as among the first wave of models that are schedule to arrive this year.
There’s also talk of launching two road bikes, including the scrambler-inspired Silver Vase 440 and the Gran Milano 440 streetfighter. These two models will at least provide a measure of diversity for the brand as it tries to re-enter a market that it departed a long time ago.
More models are scheduled to arrive in 2016, but for now, expect SWM to arrive first in Europe, Australia, and North America, before setting its sights on Asia, South America, and Africa soon thereafter.
Continue reading to read more about SWM’s return from the grave.