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Triumph and Bajaj formally enter into a global partnership

Triumph and Bajaj formally enter into a global partnership

Both the companies will be keen to capitalize on each other’s offerings in their respective operations

After 29 months of speculations, British motorcycle manufacturer, Triumph, and one of the biggest Indian motorcycle honcho, Bajaj, have formally commenced their desire to produce a brand new range of mid-capacity motorcycles for the world. Both the companies are looking out to handle operations together and bring in sophisticated motorcycles with a low cost of production.

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Triumph Unveils New TFC Custom Models

Triumph Unveils New TFC Custom Models

Triumph Factory Custom Takes What Were Already Iconic Bikes Into Legend

Triumph inducted two models into the Triumph Factory Custom (TFC) line and takes what were already iconic bikes into legend. The TFC offerings for 2019 are the Thruxton and the Rocket III with 750 numbered editions of each model in new custom designs.

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When the industry lured us to fool us on April 1

When the industry lured us to fool us on April 1

Good morning and welcome to our April Fool’s Day round-up. It has already been two good days since we came under hoax news and stories from the motorcycle world playing practical jokes on us. Thanks to the close proximities of these pranks to the company’s products and impressions, they tricked us into believing their true existence.

Some were instantly rubbed off, while some seemed pretty convincing. Nonetheless, they all were pure April’s Fool pranks, and if you did not catch them all, we have got you covered. Participating in the Sunday’s jester were pranksters from BMW, Kawasaki, Triumph, Yamaha and a bunch of others including Lewis Hamilton.

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Triumph records 11.1% up sales while the market is all down

Triumph records 11.1% up sales while the market is all down

Looks like every strategy is working for the Brits

Over the past twelve months, Triumph has been sweating it out on the arena and treating us with exceptionally new modern classics over and over again. Their Bonneville range is selling as fast as they can make them and just when you thought it’s time for them to take a well-deserved breather, they just pushed themselves into uncharted territory and launched the Bobber.

It became Triumph’s most successful new model of all time, having placed more orders than any other bike previously within the first month of its launch. Then came the blazing new Street Triples’ that saw Triumph first-quarter figures see a 15% growth.

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Triumph is blazing guns to get ready for the 2019 Moto2 World Championship.

Triumph is blazing guns to get ready for the 2019 Moto2 World Championship.

The British brand is on track with putting the race-spec 765cc engine through its paces.

Back in June this year, the British motorcycle manufacturer had announced their entry into the world of motorsports by replacing Honda as the engine manufacturer for the Moto2 Motorcycles from the 2019 season.

Making use of the talented 765cc Triumph Street Triple engine, the folks at the racing department are putting all their resources into tuning this three-pot motor into a dedicated Moto2 worthy engine. With multiple enhancements and developments underway, the engine has successfully being tested with the second track test at the Ciudad del Motor de Aragón by Julian Simon, 2009 125cc World Champion, Moto2 runner-up and experienced Moto2 test rider.

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Triumph and Bajaj enter into a global partnership

Triumph and Bajaj enter into a global partnership

Both the companies will be keen to capitalize on each other’s offerings in their respective operations.

A few days ago, Rajiv Bajaj, MD of Bajaj Auto said, "We are very close to finalising a very promising alliance, it’s not certain, that it will happen, but if it happens, it will open up enormous possibilities for the company."

Today, however, a press release cleared the air and has managed to lift up all eyebrows. The alliance Bajaj was talking about was a global partnership with the British legendary motorcycle manufacturer, Triumph.

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Triumph's Record Attempt Put On Ice After SCTA Cancels Bonneville Speed Week

Triumph’s Record Attempt Put On Ice After SCTA Cancels Bonneville Speed Week

The Southern California Timing Association (SCTA) has opted to cancel the Bonneville Speed Week for the second year in a row, delaying Triumph and Guy Martin’s bid to reclaim the motorcycle land speed record.

The SCTA cited poor conditions of the salt bed as the reason for the cancellation. Oddly enough, it’s the same reason that forced the cancellation of the event last year. According to the SCTA, president and race director Bill Lattin and Bonneville Nationals Inc. (BNI) chairman Roy Creel event spent the entire day on the salt on July 20 to determine whether there was enough suitable surface for the race course only to find out that the longest strip of salt that could support speeding vehicles was only 2.25 miles long.

It’s a good stretch, but not enough to meet the required 3-mile limit imposed by the SCTA. Worse, the current conditions at the Bonneville Salt Flats only allowed one course to be set, far less than the minimum of three courses that have been used in past events.

Multiple reports coming out of Bonneville also said that most of the six-mile area used as one of the main courses are either covered in mud or doesn’t have enough salt to sustain the level of activity needed during the event.

All the issues puts a significant safety risk over drivers and riders looking to break records during the Speed Week, thus forcing the SCTA to once again put the clamps on the event entirely.

Among the disappointed will be Triumph and Guy Martin, who are currently in the middle of preparations to break the existing motorcycle land speed record currently held by Rocky Robinson

With the event’s cancellation, the British bike brand will now have to wait another year to have a crack at Robinson’s record, which he set back in 2010 after clocking a top speed of 376.363 mph while riding the Top Oil-Ack Attack streamliner.

Continue reading to read more about the Southern California Timing Association’s decision to cancel the Bonneville Speed Week.

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Triumph To Auction Off Scrambler Used In Jurassic World

Triumph To Auction Off Scrambler Used In Jurassic World

Triumph Motorcycles will be auctioning a piece of cinematic memorabilia when the iconic Scrambler ridden by Chris Pratt in Jurassic World goes under the hammer on July 23, 2015.

Anybody who watched one of the highest grossing movies of all time will recognize the Bonneville-based Scrambler from one the film’s most iconic scenes, or as I’d like to describe it, the only time in history that a Triumph, or any other motorcycle for that matter, rode in concert alongside a pack of raptors.

The auction will take place on eBay and the proceeds from the sale will go directly to The Distinguished Gentleman’s Ride, the British bike brand’s self-appointed fundraising partner. Whoever wins the auction will not only take ownership of a motorcycle that appeared in one of the most lucrative films in history, but he - or she - will also have the distinction of owning just one of three Scramblers that were customized specifically for the film. That’s a pretty good distinction to have, especially when one of its owners is Pratt himself while the other is displayed at Triumph’s headquarters in the UK.

Needless to say, this will be one of the few times that a really unique Triumph motorcycle will be up for grabs to the public. I don’t know how much it’s going to sell for, but I don know that it could be a hot ticket when the auction goes live on eBay at 7 pm GMT (3 pm ET) on Thursday, July 23, 2015. The auction will remain live for the next days, ending on Sunday, August 2, 2015.

Prepare to strategize on your bids, ladies and gentlemen. Chances are, you’re going to compete with a lot of people for this particular piece of Triumph and Jurassic World history.

Continue reading to read more about Triumph’s auction of the Jurassic World Scrambler.

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Video: Guy Martin Gets Introduced To The Triumph Rocket Streamliner

Video: Guy Martin Gets Introduced To The Triumph Rocket Streamliner

Isle of Man TT legend and world-record poacher Guy Martin has finally met the Triumph Rocket Streamliner, the very machine he’s scheduled to ride as he attempts to break the motorcycle land speed record at the Bonneville Salt Flats.

The introduction between man and machine is an appropriate build-up to what promises to be one of the most eagerly anticipated world record attempts in quite some time. The motorcycle land speed record isn’t your regular run-of-the-mill record; this is the holy grail of motorcycle records that manufacturers trip over themselves to hold. UK manufacturer Triumph previously held the record but hasn’t done so in the past 45 years. If that isn’t incentive enough to take this attempt seriously, I don’t know what is.

In Martin, Triumph is putting its eggs in the basket of a man who already has numerous world records under his belt. Still, the company is making all the necessary preparations to ensure that the attempt is successful. That apparently involves arranging a meet-up between Martin and the motorcycle missile that will come packed with a pair of massive Rocket III turbo engines that can produce a total of 1,000 horsepower.

It’s nice to see Martin get acquainted with the Rocket Streamliner, if only because it’s probably the most important record he plans to break. He’s going to have to be in his A-game to break the current record of 376.363 mph that’s currently owned by Rocky Robinson. By the looks of it, Martin’s already focused on the task at hand, even getting inside the carbon fiber cockpit to get himself acquainted with the machine’s controls.

Give the Irishman credit for that. He knows how important the record is for Triumph and quite possibly for the entire UK motorcycle market. Falling short of the record would be deemed a massive disappointment for all parties concerned.

Continue reading to read more about Guy Martin’s record-setting attempt to break the motorcycle land speed record.

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Triumph Offers $1K Incentive To Current Triumph Motorcycle Owners

Triumph Offers $1K Incentive To Current Triumph Motorcycle Owners

In keeping with the spirit of generosity, Triumph Motorcycles America has come out with an incentive program for current owners of Triumph motorcycles by offering as much as $1,000 worth of vouchers for every purchase of a new Triumph Cruiser model.

It’s a nice incentive to have if you’re an existing Triumph owner and you’re looking to replace your bike with something newer. Well, should that be the case, you’re in luck because the company’s looking to reward that kind of loyalty by making it a little easier for you to buy your new bike. You’re going to need your current registration or current insurance card of the Triumph motorcycle you have to be eligible for this promotion. If you have these documents with you, then you’re in luck. If not, well, now might be a good time to go looking for either one of them.

Remember, though, not every new model will come with a $1,000 voucher. There are some like the America, America LT, and Speedmaster that will only get a $500 voucher.

Most of Triumph’s other bikes, though, including the Thunderbird, Thunderbird Commander, Thunderbird Commander LT, Thunderbird Storm, Rocket III, and Rocket III Touring, will come with the sweet $1,000 voucher.

Best be quick about deciding on that purchase, too, because the promotion is only available until August 31, 2015. For those of you who are already in the final steps towards making that plunge, this new promotion has come at a perfectly good time, hasn’t it?

As for those who are still in the decision-making process, act quickly or you might be left out of it.

Continue reading to read more about Triumph’s $1,000 voucher for current Triumph motorcycle owners.

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Triumph Extends Support For Motoblot Rally

Triumph Extends Support For Motoblot Rally

Triumph Motorcycles is no stranger when it comes to supporting events it believes is worth its time. One such event is the Motoblot, a motorcycle rally held annually in Chicago. Beginning in 2015 through 2016, Triumph will be lending its name as a main sponsor of the event, which will now be called the Progressive Insurance Motoblot Chicago powered by Triumph.

The event takes place from June 25 to 28, 2015, and like the previous 10 years of its existence, Motoblot continues the tradition of celebrating motorcycling’s rich heritage and lifestyle, complete with events, live music, and the customary meet and greets among motorcycle enthusiasts from all over the US.

This year’s event is loaded to the brim with events, none more important it seems than the Iron Moto Challenge, a custom build off competition that involves customizing a Triumph motorcycle. Four teams will vie for the top prize in this competition, including three Triumph dealerships in Chicago - Motoworks Chicago, Windy City and Woodstock - and a private builder serving as the fourth competitor.

As for Triumph, the motorcycle company’s involvement with the event isn’t just limited to having its name on the banner. It’s also going to display its lineup of motorcycles and more importantly, it’s going to offer a $500 voucher that the winner can use on Triumph’s parts and accessories, as well as goodies from the company’s own online shopping site, shop.triumphmotorcycles.com.

Continue reading to read more about Motoblot.

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Triumph Unveils Custom Venom Bonneville

Triumph Unveils Custom Venom Bonneville

Triumph is no stranger to building special edition, one-off bikes. No more was that evident than last week’s MCM London Comic Con when the British motorcycle brand unveiled the Venom. Based on the Bonneville, the Venom is a military-styled bike that owes its inspiration from the latest video game instalment of the Metal Gear franchise, Metal Gar Solid V: The Phantom Pain.

The partnership between Triumph and the Metal Gear franchise extends all the way back to the latter’s inception. In fact, Triumph has made numerous cameos in previous versions of the game, which partly explains why the one-off Venom owes a lot of its styling to the video game franchise.

One of the biggest inspirations in the bike’s design is the saddle of the Bonneville T100. Instead of its standard configuration, the saddle was actually cut down and refinished in Sneaking Suit neoprene and carbon Kevlar leather, two materials traditionally used by Solid Snake himself in the video game. At the back of the saddle, Triumph installed heavy duty ammo rack loops and a cut-down guard, presumably for functional reasons to help Solid Snake accomplish his missions.

An odd feature of the bike, or lack thereof, are the notable absences of mirrors, speedo, or rev counter. I’m not exactly sure what the reason for that is, but if this is what Solid Snake wants for his bike, I’m in no position to argue against him. Moving to the front,
Triumph added a yellowed-out JVB Rumbler headlight and external heavy-duty fork springs to provide a more aggressive look to the dynamic face of the bike. It’s a fitting nod to its one-off characteristic, as is the stencilled matte black Diamond Dogs livery that brings out that supremely confident look and the aggressive go-anywhere Continental TKC80 tires.

These final touches are all in line with the vision of turning the Bonneville into a ride that Solid Snake would be part of.

Continue reading to read more about Triumph’s custom Venom Bonneville.

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Triumph Recalls Daytona 675 R and Speed Triple R

Triumph Recalls Daytona 675 R and Speed Triple R

Triumph Motorcycles has become the latest motorcycle manufacturer to recall its bikes because of problems with the shock absorbers coming from Ohlins.

The company announced that it was recalling the Daytona 675 R and the Speed Triple R, two bikes that were built with the defective shocks. Forunately, only 566 units of the bikes are affected by the recall, all of which were built between January 1, 2014 and April 1, 2015. The recall is expected to begin on May 15, 2015.

If you recall, Ohlins’ defective shocks already forced Yamaha to recall a handful of its YZF-R1M superbikes over the same issue. Other motorcycle brands have taken similar steps, including Ducati, Suzuki, and Triumph, all because the nuts on the shocks damper rods are under threat of loosening by themselves, creating the possibility of the entire shock assembly to come apart by itself. Should this happen, affected bikes could crash without notice, potentially leading to injuries for the rider.

Triumph has already announced its plan to notify owners with affected bikes and inform them that dealerships will replace the entire rear shock absorber at no cost to the rider. Those with affected models are highly encouraged to contact their Triumph dealerships to learn more about when they can bring their bikes to get them fixed.

Continue reading to read more about Triumph’s recall of its Daytona 675 R and Speed Triple R bikes.

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Triumph Valuation Reaches $1.5 Billion

Triumph Valuation Reaches $1.5 Billion

Triumph Motorcycles has hit the valuation jackpot after the Sunday Times Rich List identified the company’s value at £1.025 billion, or about $1.577 billion. The valuation effectively turned owner John Bloor into a billionaire, a dramatic uptick in fortune for a company that was once in danger of becoming bankrupt.

That was the predicament Triumph was in back in 1983 when Bloor bought the business from liquidation for just £150,000, or about $230,00 based on current exchange rates. It wasn’t easy turning the company around at first but Bloor eventually realized that if Triumph were to turn its business around, it had to concentrate on a niche that it was good at. In this case, it was the company’s special twin and triple engines.

From there, Bloor slowly rebuilt Triumph, knowing full well that taking it too fast would likely undo the steady progress it has made. Eventually, the company returned to stable ground and developed a loyal following of its own. It was a smart business move on Bloor’s part and it’s paid off quite handsomely the company.

Today, Triumph has six factories all over the world. It’s sales performance in the UK - its home market - made it the number one selling brand of new bikes over 500cc. To think it came perilously close to going under, only for it to be saved by John Bloor, who himself probably had no idea he would become a billionaire 32 years later.

Continue reading to read more about Triumph’s rags-to-riches story.

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Triumph Posts Record Sales In 1Q Of 2015, Further Cements Its Claim As Top-Selling European Brand In North America

Triumph Posts Record Sales In 1Q Of 2015, Further Cements Its Claim As Top-Selling European Brand In North America

Triumph Motorcycles America has just posted another record-setting first quarter to the year, announcing a 16-percent growth in retail sales year-on-year. The successful three-month run resulted in the company earning acclaim as the top selling European brand in North America, at least as far motorcycle unit sales in the 500cc-plus on-road and dual-sport categories in the US and Canada are concerned.

It’s an impressive achievement made more special on March 31, 2015 when the company reported its highest single day retail sales in the region. The continued growth of Triumph in North America has been trending up consistently in the last four years where the UK brand has posted year-on-year growth in 13 of the last 16 quarters.

Granted, it’s still not on the level as local brands like Victory or Harley-Davidson, but it’s making some strides towards that level. In its current pace, it wouldn’t surprise me if Triumph vaults into that stratosphere in the coming years. Newer and better models in the pipeline could further boost its stock up the market and if the company can also continuing improving on the sturdiness and reliability of their bikes, who knows how high up the ladder Triumph can go.

Its current sales results do say a lot about the gains it has made in North America and if I were a betting man, I’d put money down on the company to add more sales records to their future quarterly numbers. That’s how much faith I have in Triumph and so far the company has rewarded that faith with its record sales in the region.

Continue reading to read more about Triumph’s impressive sales run in North America.

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Handbuilt Motorcycle Show To Showcase Two Celebrity Custom Bikes

The Austin leg of the 2015 MotoGP season is shaping up to be a huge event this weekend. We already know that the race will be held at the Circuit of the Americas. We also know that some of the world’s best motorcycle riders will be competing in the race. Now comes word that the Handbuilt Motorcycle Show, also scheduled this weekend as part of the off track festivities surrounding the race, will host the unveiling of two custom Triumph motorcycles built specifically for Hollywood A-lister Ryan Reynolds and TV personality Jessi Combs.

California-based Kott Motorcycles will be responsible for showcasing the custom Triumph Thruxton it built for Reynolds, who actually had a hand in designing the bike. According to Kott Motorcycles’ owner Dustin Kott, the man who will be playing Deadpool in the Marvel movie of the same name was largely responsible for infusing a “mid-1960s” look on the Thruxton, complete with a cinnamon red paint finish with a matching pewter striping on the cafe racer.

Meanwhile, Triumph of Westchester in New York will also showcase a custom Bonneville at the show. Instead of actually using a brand new Bonneville, the shop decided to use Combs’ very own 2012 Bonneville for the build. It’s the same bike that Combs was riding when she figured into an accident last October 2014. Instead of having insurance repair the machine, Combs decided to just donate the claim reimbursement to South Dakota-based non-profit organization Helping with Horsepower. Turns out, Triumph and Castrol caught wind of this and reached out to Combs to help fix up her tattered Bonneville. It took a few months to get the work done, but with the help of Carpenter Racing and a few other aftermarket shops, Triumph is now ready to showcase Combs’ 2012 Bonneville at the show this weekend.

Continue reading to read more about the Handbuilt Motorcycle Show.

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Consumer Reports Poll Says Yamaha Most Reliable Brand, Victory Owners The Happiest

Consumer Reports Poll Says Yamaha Most Reliable Brand, Victory Owners The Happiest

Consumer Reports has released the results of a poll it took from motorcycle owners as part of the publication’s assessment on the value of different motorcycle brands as far as how their customers felt about the bikes they owned.

Japanese motorcycle brands took in top honors in reliability, something that shouldn’t come as a surprise to anyone. Of all the brands named in the survey, Japan’s four top brands - Yamaha, Suzuki, Honda, and Kawasaki - were all head and shoulders above the rest of the field, beating out the likes of Victory and Harley-Davidson. On the bottom end of the reliability list are brands like Triumph, Ducati, BMW, and Can-Am.

Can-Am, in particular, finished dead last on the list, and I’m guessing that it’s recent issues may have played a big part in seeing their spot on this list.

Victory Motorcycles may have ended up in the middle of the pack in the reliability survey, but as far as making customers happy with their bikes, the American brand stood victorious with 80 percent of Victory owners saying that they wouldn’t mind buying a Victory model again. Turns out, having a fairly reliable motorcycle and having positive dealer interactions and good customer service are important elements in gaining the trust of your customers. Who knew!

Coming up second on that list was Harley-Davidson, which received a 72-percent approval rating, followed by Honda at 70 percent. Interestingly enough, these three brands were the only ones to get approval ratings north of 70 percent.

Consumer Reports also discovered that motorcycle riders preferred “comfort” of all the things they look for in a bike. Not surprisingly, Victory scored the highest rating in this category while Ducati, Kawasaki, Suzuki, and Triumph taking up the rear in this particular category.

Other satisfaction categories, including styling, fun, acceleration, and handling saw across-the-board ratings, signifying that a customer’s taste in these areas vary depending on what their requirements for a bike are. The only manufacturer that fell flat on its face in the handling category is Can-Am, adding more fuel to the growing assumption that its three-wheelers aren’t worth the money you spend to buy them.

Continue reading to read more about the results of Consumer Reports’ motorcycle poll.

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