We don’t know if it’s sour-graping (it sounds like it) on Toyota’s part or maybe they just didn’t fit in. Either way, Toyota took a potshot at Formula One during the lead-up to the 24 Hours of Nurburgring over the weekend, saying that the racing series is full of "elitists" and that the Japanese automaker would probably never return to the sport.

Well...duh. Formula One doesn’t call itself the ’pinnacle of motorsports’ for no reason.

According to Tadashi Yamashina, Toyota’s senior managing director for motorsports, Toyota became disenchanted with Formula One after being exposed to the series’ seeming disconnect from mainstream fans and their propensity to gravitate towards the high-class elite of today’s society. As a result, the Japanese automaker pulled out of the sport and is now looking at participating in racing series’ that cater to a more mainstream fanbase, including NASCAR and GT racing. Whatever racing series Toyota’s motorsports division joins in the future, we can automatically cross out Formula One off that list. Apparently, Toyota would much rather enjoy a nice round hotdog, pretzels, and beer in the company of NASCAR than sip Cristal champagne and eat foie gras with the Formula One ’elitists’. We would take either company, but we certainly wouldn’t blast the other. Nice manners, Toyota.


Source: Automotive News

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (858) posted on 05.20.2010

Well, car companies are incapable of doing is innovating in anything like the timeframes required for F1. Teams need to be nimble and think on their feet. The Japanese in particular cannot do this.

  (1022) posted on 05.20.2010

I agree. if they lost another good reputation will deplete to them.. what the hell is toyota doing.

  (6) posted on 05.19.2010

In F1, Toyota was in a series in which they couldn’t out spend the competition. Hence the sour grapes when they couldn’t win.

  (367) posted on 05.19.2010

I hope this could help toyota to regain their lost reputation during recalls of their cars .

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