Genesis has forayed into the crossover EV segment with the new GV60. This isn’t the first electric Genesis, as the company has previously unveiled the G80e and we’ve even spotted the electric version of the GV70 called the GV70e. The GV60 is the Genesis equivalent of the Hyundai Ioniq 5 and the Kia EV6. Considering Genesis is the South Korean group’s luxurious division, the GV70 will also be more premium and plusher than its cousins. So, does that mean we’ll have a Tesla Model Y and Ford Mustang Mach-E rivaling product with a heftier price tag?

What’s Special About The GV60?

The GV60 will be the first Genesis product underpinned on a dedicated EV platform. It’s the same E-GMP platform that also underpins the Hyundai Ioniq 5 and the Kia EV6. Although it will most likely be billed as an SUV or a crossover, it looks like a tall hatch; a trait that it now shares with its cousins.

Up front, it comes with a quad-headlamp setup that gels well with the rounded styling. The face is – as Genesis notes – optimized exclusively for the EV. The Crest grille also graces the front fascia. In case you missed it, the car features a clamshell hood, a first for Genesis. The side profile looks like someone has pulled the back with their hands and stretched it. The fastback-styled rear is bound to draw polarizing opinions. There is a fixed spoiler too. What does it look like to you – sporty or lipstick on a pig?

The cabin seems plush and luxurious. The two-spoked wing-shaped steering wheel graces the cockpit with a digital driver’s display behind it. This is a conjoined screen – a trend popularized by Mercedes – houses the digital driver’s display and the touchscreen system, both of which are most likely 12.3 inches each. Instead of the wing mirrors, there are cameras placed on the outside. The screens for this seem to be mounted on the doors. The sphere-shaped Shift-by-Wire knob is placed between the seats and is the highlight of the cabin, according to the automaker.

There’s no word on the powertrain or the battery specs, but we expect it to be shared with the Kia EV6 and the Hyundai Ioniq 5. They come with two battery pack options and two motor configurations. Since the GV60 will be a premium offering, we don’t expect it to skimp in terms of performance either. If we get the exact specs as the EV6, then the top-spec Genesis GV60 could make up to 577 horses and 546 pound-feet of twist. The EV could also be on par with the EV6 in terms of performance, which takes 3.5 seconds to sprint to 60 mph from a standstill and go all the way up to 162 mph.

Final Thoughts

The GV60 will wear a new wing emblem that’s said to be 80-percent slimmer than the ones used on regular Genesis models. The company hasn’t listed the reason for this. Sustainability?

As for the pricing, there’s no word on it yet, but expect the GV60 to fiddle around on both the sides of the $50,000 figure for its base and top trims. The EV will arrive Stateside sometime in 2022.

What are your initial impressions of the Genesis GV60? Also, If you had to pick one from the Hyundai Ioniq 5, the Kia EV6, and the Genesis GV60, which one would it be? Share your thoughts with us in the comments section below.