Livewire Becomes Stand Alone Brand

(But it’s Still a Harley!)

Livewire becomes its own brand

The separation is barely more than skin deep, however.

The model had a long gestation period

Launched in 2014, it only started rolling off the production line in late 2018, with a price tag of $30,000

There were teething problems

Charging hardware issues forced the company to halt production temporarily

Uptake has been slow

Despite appearances in movies and on TV, most notably with Charlie Boorman and Ewan McGregor using a pair of bikes to film their Long Way Up journey, sales have not been what Harley expected.

It's still impressive

For a company as traditional as Harley Davidson, the Livewire was a stunning departure and surprised many

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