The Decline of the British Motorcycle Industry, Part 2: Norton

Racing Success Didn’t Translate to Sales Success

The Famous Norton Logo

First used on motorcycles in 1915

Norton Manx

Archetypal racing motorcycle of the 1950s. Massively successful but couldn't save the company from itself

Norton Commando

Introduced in 1968, solved the vibration problem by mounting the engine with rubber bushes. Fast and handsome, it sold well.

Norton P11

Parallel-twin engined factory desert racer built for the US market

Norton RCW588

Rotary-engined race bike. Fast but fragile, it won the 1992 Isle of Man Senior TT race

Norton Commander

Civilian version of the rotary-engined bike was not a success

Norton Commando, 2017

Produced by resurrected Norton company in the UK. Should have been a success but for financial double-dealing by owner Stuart Garner

Norton V4RR

Spectacular return to racing, using V4 Aprilia engine at first, but with home-developed engine in the pipeline.


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