Is This The Most Significant Motorcycle of All Time?

The Honda Super Cub

The Original

100 million units later, it may not be the best, but it is hugely significant for another reason

It's the way it was marketed

Honda aimed the Super Cub not at motorcyclists, but at the ordinary man and woman in the street

No Need to Change

You didn't have to be a 'biker' to ride a Honda; you could stay as you were and enjoy the benefits of cheap transport

Ground-breaking

At first, Harley Davidson took exception to the accusation that their owners were not nice people, but soon had to admit it was a clever piece of marketing and jumped on the bandwagon

The Bike That Won't Die

Entering its 7th decade of production, the Super Cub makes more sense than ever in our congested cities

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