Have you ever been intently watching TV only to have the signal die out? That’s exactly what happened to more than 112 million people watching the 2015 Super Bowl between the New England Patriots and the Seattle Sea Hawks. Or at least that what Chevrolet tricked them to believe.
The automaker’s genius commercial aired just minutes before kickoff. It started off with what seemed like a live video feed of the stadium, only to turn into static and then into a black screen. With folks’ attention, Chevy gave a solution to the viewers’ worst nightmares by saying the new Chevy Colorado has built-in 4G LTE Wi-Fi where uninterrupted video streaming could take place.
I’m sure the “unintended interruption” caught more than a handful of people off guard, resulting in a few expletives accompanied by the spilling of beverages and throwing of food. How about you? Did Chevrolet catch you by surprise with this advertisement? Let us know in the comments below.