The Internet is abuzz with Elon Musk’s latest bloggings: “Master Plan, Part Deux.” And rightfully so. Musk’s scribblings detail a 10-year to-do list for Tesla that includes solar-powered cars, increasing autonomous driving safety, and ride sharing. But that’s not all. Musk plainly admits Tesla will expand its reach into various automotive segments, including a new compact SUV, a pickup truck, and commercial vehicles like semi trucks and city buses. Yep, it seems there’s no stopping Tesla’s momentum.

While the news of semi trucks and city buses is new, this isn’t the first we’ve heard Musk talk about a pickup truck. It was back in January 2016 during an on-camera interview in which Musk was asked if a pickup was a possibility. His response? “Quite likely… It’s sort of a logical thing for us to do in the future.” And it was just last week TopSpeed published our speculative rendering of a Tesla truck.

Musk’s blog solidifies the idea of a Tesla pickup. We can now anticipate in full faith the all-electric automaker will enter the consumer pickup segment. Details on the truck are basically nonexistence, though we’re betting Tesla’s pickup will mostly closely align with the Honda Ridgeline, a mid-sized, unibody offering.

Musk says the addition of a pickup and a compact SUV allows Tesla to “address most of the consumer market.” The sales of these new products would afford the automaker the ability for further expand its reach. Thanks where the semi trucks and buses come into play.

The blog section reads:

“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.”

We’ll have to wait for further details on Tesla’s commercial truck plans, but for now, excitement can grow knowing Tesla is indeed got an all-electric pickup on its drawing board.

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Why It Matters

Tesla’s momentum and Musk’s determination is outright impressive. Remember, Musk is the same guy who is CEO of the largest private space program, SpaceX. Yeah, Musk runs the most successful automotive startup in recent history while docking capsules with the International Space Station. Eat your heart out, Tony Stark.

Okay, aside from Musk’s personal achievements, Tesla is forging a road no one saw coming while rocketing forward at a breakneck speed. (Pun intended.) The addition of a mid-size pickup truck – likely based off the Model X – should greatly expand Tesla’s consumer base. Pickups are a red-hot commodity these days and Musk is smart to jump on the bandwagon.

Despite the U.S. Government’s proposed laxation of the CAFÉ standards, gas prices could unexpectedly rise. It’s a turbulent world out there, after all. In that case, consumers hungry for pickups would flock to Tesla while jumping ship from their gasoline-using rides. The same can be said for the Tesla’s upcoming compact SUV. With those two vehicles added to Tesla’s current lineup of the Model S, the Model X, and upcoming Model 3, Tesla is definitely securing its future with a diversified portfolio – and that’s exactly what Musk wants.

Tesla Pickup

Read our full review on the Tesla Pickup here.