Take it for what it’s worth, but GM executive vice president of global product development, Mark Reuss says the automaker has no plans on developing a full-size competitor to the upcoming, second-generation Ford Raptor. That word comes from an interview Reuss had with Edmunds about viability of the project.

Reuss is quoted saying, “We have a lot of priorities…. [and] capital is not endless. That is not one of our highest priorities in terms of spending capital right now.”

While it’s never wise to fully accept the fate of a vehicle based on such loose quotes, this does feel like sugar in the gas tank of the Raptor competitor’s possibility. It also somewhat dulls the excitement over GM’s trademarking of the “Badlands” name. Perhaps that’s a vehicle GM showrooms will never see. It could, however, be that rumored Jeep Wrangler-fighter from GMC.

With the bad news (sort of) confirmed, speculation can turn to the smaller, yet likely just as capable, Colorado ZR2 concept. The highly modified truck made its debut at 2014 Los Angeles Auto Show and wowed audiences with its remote reservoir shocks, meaty tires, four-inch suspension lift and four-inch stretched width. The concept even boasted a built-in winch behind the front bumper.

Of course, the Colorado ZR2’s fate is still undetermined as it still has the “concept” term stuck on its name.

With all the off-road rumors swirling around The General these days, it’s hard to give up on either idea of a GMC Badlands or the Colorado ZR2. Let’s just hope Reuss has something up his sleeve on this one.

Continue reading to learn more about the Ford F-150 Raptor.

Why it matters

Put aside the subjective desires and drool, and you’ll find Ford has made a killing selling the Raptor. The truck was never supposed to be this popular. I can remember talks from Ford when the truck first came out saying it would only last a few model years. Now the second generation is on its way and dealers can’t keep them in stock.

Done correctly, General Motors would only do itself a favor by producing a worthy competitor. Remember that making money is the primary reason for any business. Profits would surely ensue. Money aside, GM fans would clamor for such a truck – perhaps more so in the smaller, more trail-capable Colorado size. Now c’mon GM, if you build it, they will come.

Ford F-150 Raptor

2017 Ford F-150 Raptor - image 610312

The Ford Raptor has made a respectable name for itself in the off-road segment. That’s especially true in the high-speed desert realm. The truck comes complete with high-performance Bilstein shock absorbers, thick suspension parts, knobby tires, optional bead-lock wheels, and plenty of underbody skidplating.

Now in its second generation, the Raptor is powered by a high-output version of the 3.5-liter EcoBoost V-6 that is rumored to make upwards of 450 horsepower. A new 10-speed automatic transmission will do the shifting while the two-speed transfer case routs power front and rear. An electronic locking rear differential and limited-slip Torsen front diff help keep all four wheels spinning.

Prices for the 2017 Raptor haven’t been announced at this time, but we can expect them to start just north of $51,000.

Source: Edmunds

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What do you think?