More General Motors Trademarks: "Scottsdale" And "Silverado Big Sky"
The trademark filings continue for General Motors, this time with a new name and the return of an old favorite. Filed on February 9th and 12th respectively, the Silverado Big Sky and Scottsdale names seem very likely candidates for near-future trim levels or special editions in the GM truck lineup. In fact, it doesn’t take much imagination or guess work to figure out that both names will accompany the Chevy Silverado.
The more obvious name is the Silverado Big Sky. This will likely be a subset option package group to an existing trim level, say the mid-range LT or LTZ, and bundle several popular options together for a one-click option box shopping experience. Conversely, Chevy may follow Ford’s lead and introduce a panoramic sunroof option. This is less likely, but still a possibility.
The Scottsdale on the other hand, may end up being a new trim level altogether. The Scottsdale name dates back to the third generation of the Chevy C/K-series trucks of the 1970s and 80s. Back then the Scottsdale was a mid-range trim package. It continued in that role into the C/K’s fourth generation, eventually being retired after the 1998 model year.
The argument for the Scottsdale name being a trim package is further strengthened when reading GM’s trademark filing description. It says it’s for, “Motor land vehicles, namely automobiles, sport utility vehicles, trucks, vans, engines therefore and structural parts thereof.” That’s pretty inclusive when compared to the Big Sky’s description of, “Motor land vehicles, namely, trucks.”
Perhaps Chevrolet will compete with Ram’s Express trim level by putting the Scottsdale trim level between the WT and LS options. The trim level could spill over to the Colorado, Tahoe, and Suburban as well.
Click ’Continue Reading’ to learn more about General Motor’s new trademarks.
Why it matters
These new trademark filings follow other recent filings of names including Badlands and Z71 Trail Boss. It’s still unconfirmed what vehicle or trim package each of these names will be attached to, but it’s easy to see GM has big plans in the near future. It’s also great to see GM dust off some iconic names like the Scottsdale. These names still carry weight with older customers who drove Chevy trucks 30 years ago and would likely do well with that segment again.
Silverado Big Sky Trademark Filing
Scottsdale Trademark Filing
Source: U.S. Patent and Trademark Office