“One new car, per region, per brand, per year” signals big things from PSA

PSA Peugeot Citroën is picking itself up and preparing for an all-out assault on the global auto industry with a slew of new vehicles coming from each of its three subsidiary brands. This includes a one-ton pickup truck within a crop of eight light-duty commercial vehicles.

This is all part of PSA’s new “Push to Pass” growth plan for the next five years. Between now and 2021, the automaker is set to debut 26 new passenger cars, along with the commercial vehicles, meeting its goal of “one new car, per region, per brand, per year.” The ambitious goal is said to “transform the company in order to unleash its full potential.”

Reports suggest PSA won’t be developing the pickup from the ground up, but rather will partner with another automaker. Which automaker is still unknown, but Toyota is a likely possibility given the pair’s past relationship. In that case, PSA could badge-engineer the Hilux pickup for its own.

Adding to the unknown is PSA’s entry into the U.S. While America’s truck market might be hard to crack, especially with a rebadged Toyota, bringing brands like DS, Peugeot, and Citroën is actually feasible, despite the French automaker’s 27-year absence from North America.

Regardless of what happens in the U.S., it seems PSA is on the rise with a solid plan of growth. Perhaps we’ll see PSA enter the market down the road, even if not within the next five years.

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Why it matters

It’s always great to see an automaker growing. It’d be an understatement to say PSA hasn’t been a worldwide sales leader, but the new “Push to Pass” program may help reverse that. The new eight-vehicle lineup of commercial vehicles, including the one-ton pickup, will likely help the brand make big with international fleet companies looking for something new.

It’ll definitely be interesting to see how PSA grows in the next five years, and then what the automaker has planned after 2021. Hopefully PSA does make the jump into North America. After all, Fiat has done reasonably well here, though it has the help of Chrysler. Either way, we’re excited for PSA and its bright future.

Peugeot Hoggar

Read our full review on the Peugeot Hoggar here.

Source: PSA Peugeot Citroën

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