Range Rover Evoque Also Getting A SVAutobiography Version
Land Rover has spilled the beans on much of its future lineup within its SVO department, including the addition of an SV model to the Evoque lineup. The news spreads further, detailing the likelihood of each Land Rover and Range Rover model getting its own SVO touch, with each becoming the halo trim of its respective model.
The news comes from Land Rover’s design director and chief creative officer, Gerry McGovern, in an interview with Australia’s CarAdvice. “I’m not saying no to anything because the whole reason for the Special Vehicle Operations is to take all these different families and actually do versions on all of them,” McGovern says.
He continued saying that SVO isn’t necessarily about offering something better, but rather offering choices to the customer. That could include special limited-production runs of 150 units down to one-off examples.
Like the recently announced Range Rover SVAutobiography, McGovern confirmed the upcoming SVAutobiography models will also feature more power than their standard counterparts, though details were spared. For reference, the Range Rover received a 40-horsepower increase.
In regards to the Evoque Convertible, McGovern says it will act as a halo model, not only for the Evoque, but also for the brand. “It’s just another string to the bow,” he surmises. The creative officer continued saying that when the original Evoque Convertible concept was shown at Geneva in 2012, the response what so positive there was no question whether it should be built. He concludes saying the company only needed to confirm its financial viability before giving the drop-top the green light.
Continue reading to learn more about a possible Range Rover Evoque SVAutobiography.
Why it matters
Land Rover’s new SVO division certainly has its work cut out if McGovern’s words are true. Each model will receive an SVAutobiography edition on top of its existing trim levels, bringing a higher level of customization possibilities to customers. From my prospective, this will open up the Land Rover to a class of customers who demand one-off products. Range Rovers can be modified in-house verses the customer’s money being spent at an aftermarket design studio or tuner house. That means more money into Land Rover’s pocket.
While it’s debatable whether the Range Rover Evoque Convertible will be a success, (remember the Nissan Murano CrossCabriolet?) it is clear adding a more powerful, higher-class trim level to the already well-to-do Land Rover products will be a big hit.