Chevrolet has yet again released another special edition truck, this time at the Chicago Auto Show. The truck combines some of the classy external additives on to the popular mid-grade Silverado LS Double Cab. This volume model carries the upscale looks while keeping its price in check.

This is the third special edition truck Chevy has released as of late. Also at the Chicago Auto Show is the midsize Colorado GearOn Special Edition, which adds some fancy bodywork to a truck tricked out with GM’s innovative bed storage system. The second truck is the Silverado Custom Sport. This special edition truck that debuted at Detroit looks quite similar to the Custom, but is reserved for higher trim levels including LT and LTZ. They’re similar in style, yet different in execution.

So what’s new with the Silverado Custom? Well, not too much, but Chevy says the special edition is for folks who keep their trucks longer than most and who crave something different without breaking the bank.

Click past the jump to read more about the 2015 Chevrolet Silverado 1500 Custom.

  • Year:
    2015
  • Engine:
    V8
  • Transmission:
    six-speed automatic
  • Horsepower @ RPM:
    355
  • Torque @ RPM:
    383
  • Energy:
    Direct Injection
  • Displacement:
    5.3 L
  • 0-60 time:
    8.5 sec. (Est.)
  • Top Speed:
    125 mph (Est.)
  • Layout:
    Front Engine; 2WD, 4WD
  • Price:
    33820
  • Price:
  • car segment:
  • body style:

Exterior

2015 Chevrolet Silverado 1500 Custom - image 616575
2015 Chevrolet Silverado 1500 Custom - image 616574
2015 Chevrolet Silverado 1500 Custom - image 616573

Things on the outside are where much of the detailing lies. Based on the LS-trimmed, Double Cab Silverado, the truck is fitted with 20-inch aluminum wheels, chrome bumpers, a body-colored bumper cap, and chrome covering the door handles and mirror caps.

Normally LS-trimmed Silverados come with black mirrors and door handles, along with a black trim piece between the body and the chrome bumper. Also standard are stainless-steel clad, 17-inch wheels.

It wouldn’t be wrong to think of the Silverado Custom as a simple appearance package for mid-grade trucks.

Interior

2014 Chevrolet Silverado - image 486411

Standard Interior Shown
Things inside the cabin are no different than in a standard Silverado LS. Occupants enjoy four wide-opening doors, even with the mid-range Double Cab, along with a full bench seat in back and a 40/20/40 seat up front. Cloth upholstery comes standard as does vinyl floors. Color-keyed carpeting is optional. A tilt steering wheel, cruise control, power windows, and power locks are also included in the mix. On the technology side, Chevy’s MyLink infotainment system with 4G LTW Wi-Fi comes included.

Drivetrain

2014 Chevrolet Silverado - image 486396

While the truck comes standard with the 4.3-liter EcoTec3 V-6, Chevy says the majority of customers will order their Silverado Custom with the optional 5.3-liter EcoTec3 V-8. The V-8 brings an increase of 70 horsepower and 78 pound-feet of torque over the V-6, yet still offers up to 23 mpg on the highway.

The 4.3-liter makes 285 horsepower and 305 pound-feet of torque while achieving an EPA-estimated 18 mpg city and 24 mpg highway. The 5.3-liter V-8 brings 355 horsepower and 383 pound-feet of torque. Both are mated to a six-speed automatic transmission. Two-wheel drive comes standard and 4WD is optional.

Prices

2015 Chevrolet Silverado 1500 Custom - image 616576

Chevrolet is so confident that folks will opt for the optional V-8 and color-keyed carpeting that the options are included in GM’s advertised prices. Chevy says the 2WD Custom starts at $33,820 while 4WD models start at $37,800. Expect to pay about 1,200 less with the V-6 and vinyl floors.

Competition

Ford F-150 XLT

2015 Ford F-150 - image 538332

The 2015 Ford F-150 is still on the too-new side of special editions, but that doesn’t mean an F-150 can’t be ordered without checking all the option boxes while still getting semi-custom truck. For a touch over $34,000, you get a Super Cab XLT with the upgraded 2.7-liter EcoBoost V-6 in 2WD. If you desire the monochromatic look, an extra $2,800 will upgrade the truck to the Sport XLT 301A package. Of course, the price starts going beyond what Chevy charges for a comparable Silverado Custom, but Ford does offer plenty of features that may be worth the extra dough.

Ram 1500 Express

2014 RAM 1500 Black Express Edition - image 514623

it may not be a special edition, but the Ram 1500 Express offers plenty of sporty style with a reasonable asking price. For $31,190, you can get a Quad Cab, 2WD truck with the six-foot, four-inch box that features the swanky one-color look. It comes standard with the 3.6-liter Pentastar V-6, but the 5.7-liter HEMI V-8 is optional for another $1,150. Like both Ford and Chevy, 4WD is offered as well. For those who want the more chrome-heavy appearance, the SLT package is the one to choose, though prices start to rise with the higher trim package.

Conclusion

2015 Chevrolet Silverado 1500 Custom - image 616574

This third special edition Silverado combines some of the good-looking features and upgrades found on higher-spec models, but at a more affordable price with the LS trim and Double Cab configuration. This high sales volume truck will likely make quite a splash at dealers. The Silverado Custom will help attract customers who want something special, but would otherwise settle for a standard tuck with a lower price. That’s a combination that’s good for everybody involved.

  • Leave it
    • No interior changes
    • Not offered with the Crew Cab
    • Where’s the throwback "Custom" badges?

Truck Finder:

Competing Vehicles

Press Release

Chevrolet takes aim at the heart of the pickup market with the Silverado Custom, which offers Chevy Truck capability and dependability in a stylish package, priced within reach of many truck customers.

2015 Chevrolet Silverado 1500 Custom - image 616575

“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”

Based on the popular double-cab Silverado LS, the Custom package adds 20-inch aluminum wheels, chrome bumpers, a body-colored top cap above the front bumper, and chrome mirror caps and door handles. It also features four full doors for easier access to the front and rear seats, a 40/20/40 cloth front seat, tilt steering wheel, cruise control, power windows and door locks, and Chevy MyLink with 4G LTE WiFi.

Most Silverado Custom customers are expected to choose the available 5.3L EcoTec3 V-8, with 355 horsepower and the best fuel economy of any V-8 pickup, up to 23 mpg EPA estimated highway. Silverado Custom also will be available with the 4.3L EcoTec3 V-6, with the most torque of any standard V-6.

All Silverado EcoTec3 engines are direct descendants of the original Small Block Chevy V-8. They feature advanced technologies such as direct fuel injection, continuously variable valve timing and Active Fuel Management, which enable four-cylinder operation during light-load driving for improved efficiency. These engines also benefit from more than 60 years – and more than 100 million engines’ worth – of continuous improvement.

2015 Chevrolet Silverado 1500 Custom - image 616574

Like all Silverado 1500s, the Custom uses a hydroformed, boxed, high-strength steel frame and a cab structure that makes extensive use of high-strength steels. The Silverado 1500 is the only pickup to receive the highest possible 5-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Silverado also features a roll-formed steel box, which is lighter and stronger than traditional stamped boxes.

Priorities of these heart-of-the-market customers play to the Silverado Custom’s strength. According to Chevrolet research, these customers:

Expect to keep their trucks for a long time.
Want a truck that is as dependable as they are.
Prefer a stylish exterior and a clean, functional interior.
Want a vehicle that will be easy to maintain and inexpensive to repair.

“These men and women rely on their trucks every day, and they value things that are tried and true,” said Piszar. “The Silverado Custom is from the most dependable, longest-lasting family of full-size pickups on the road, and we think it is a great choice for hard-working truck customers.”

When equipped with the available 5.3L EcoTec3 V-8 and color-keyed carpeting, both expected to be popular choices, a 2WD Silverado Custom starts at $33,820. A similarly equipped 4x4 starts at $37,800. Dealers can order Silverado Customs starting this month.

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