Even Chevy pickups wear Carhartt

Chevrolet is gearing up for the 2016 SEMA show by launching this Silverado 2500HD Carhartt Concept ahead of the show. The truck is a collaboration between Chevy and the iconic workwear brand Carhartt, bringing the two together in this one-off truck. We wouldn’t be surprised, however, if this concept became a limited edition production model.

For those not familiar, Carhartt makes heavy duty work clothing designed to be functional, durable, and warm. The brand is popular around job sites and in the agricultural and equestrian fields. Carhartt jackets, the brand’s most popular item, have even become a fashion statement among the blue collared crowd. Chevy is undoubtedly trying to capitalize on this, just like it has with RealTree in the past.

In a press release, Sandor Piszar, Chevrolet Truck’s marketing director, said, “Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement. This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”

Piszar continues saying, “Thousands of people go to work every day and earn their paycheck in a Chevy truck while wearing a Carhartt. Those products’ durability and versatility earn respect and loyalty that’s passed on — and that’s exactly what this concept explores.”

Now with that understanding down, let’s have a look at the 2017 Chevrolet Silverado 2500HD Carhartt Concept.

Continue reading to learn more about the Chevrolet Silverado 2500HD Carhartt Concept.

Exterior

The Carhartt Concept takes a conventional Chevy Silverado 2500HD Crew Cab Z71 and adds several bespoke and dealer-available parts to give the truck a one-off look. The truck is painted in a two-tone black color scheme, with the lower half coated in a glossy black finished while the upper portion receives a Carbon Flash matt finish. The two are separated by a pinstripe color keyed to Carhartt’s iconic Duck Brown color.

2016 Chevrolet Silverado 2500HD Carhartt Concept - image 692795
"The Carhartt Concept adds several bespoke and dealer-available parts, giving the truck a one-off look."

Up front, the grille receives unique Antique Nickel accents that match the mirror caps, fog light surrounds, and 20-inch, five-spoke wheels. The front bumper gets a single-row LED light for off-road use and bespoke triangular tow hooks. The hooks are also finished in the Antique Nickel color. Around the sides, the Carhartt C is painted onto the door just above the Silverado logo. Black side steps help ease entry and exit from the cab.

Around back, the cargo box features a toolbox and swing-out tool chest – both of which are dealer add-ons already available. The tonneau cover is completely unique, being made from the same fabric as a Carhartt jacket. The rear bumper also has the triangular tow hooks like the front. The bed also features electrical outlets for powering tools. We’d not be surprised to see this item make production for 2018.

The truck’s 20-inch wheels are unique to this concept, but remind us of the five-spoke wheels once used on the Silverado SS. They come wrapped in mud-terrain tires for superior traction when off the beaten trail.

Interior

2016 Chevrolet Silverado HD - image 648547

Note: Standard Chevrolet Silverado HD interior shown here.

A collaboration between an automaker and a clothing maker generally results in a bespoke interior featuring familiar materials as offered by the clothing maker. This concept is no different. Carhartt and Chevy worked together to integrate the Carhartt material into the seat bolsters, arm rests, and door panels of the Silverado – all being stitched together with Carhartt’s triple-stitching method. The Carhartt logo is also laser-etched into the headrests, giving the truck a true Carhartt branding.

Beyond those changes, the 2017 Silverado 2500HD’s interior is stock. Still, it includes all the latest tech from Chevy, including the MyLink infotainment system, large driver information screen, and Chevy’s new exterior camera system.

Drivetrain

Powering this truck is Chevy’s completely revised 6.6-liter Duramax V-8 turbodiesel. Just about everything with this engine has been changed except for its displacement. It features a cast-iron block with induction-hardened cylinder walls, and a deep skirt design. The four-bolt main bearings are cross-drilled for added strength and the crankshaft is now made of forged micro-alloy steel and feature larger-diameter connecting rod journals.

2016 Chevrolet Silverado HD - image 648539
"Powering this truck is Chevy’s completely revised 6.6-liter Duramax V-8 turbodiesel."

The engine also has a new oiling system said to keep temperatures down and lubricity up, giving the engine a longer life. The oil cooler is also 50 percent larger than before and a two-piece oil pan helps with weight reduction and sound deadening. New cast aluminum pistons and aluminum cylinder heads are present – the latter of which is a segment first in diesel engines. A new variable-geometry turbo generates 28 psi of boost, helping generate the added 48 horsepower and 145 pound-feet of torque the 2017 Duramax has over its previous generation.

All told, the improvements give the engine 445 horsepower and 910 pound-feet of torque.

The engine comes mated to the Allison 1000 six-speed automatic transmission, which also gets a slew of upgraded internal components designed to handle the Duramax’ newfound torque. The Carhartt Concept is also 4WD, meaning GM’s heavy-duty, part-time transfer case is mounted to the Allison. It offers RWD, 4WD high, 4WD low, and neutral positions.

Conclusion

2016 Chevrolet Silverado 2500HD Carhartt Concept - image 692796

The 2017 Chevrolet Silverado 2500HD Carhartt Concept seems to be a match made in blue collar heaven. Both brands are well respected within our skilled labor force and the concept should make quite a splash at the 2016 SEMA show in Las Vegas. For those who want to see the truck in person, SEMA kicks off on November 1, 2016 and lasts through November 4.

SEMA will undoubtedly be full of wild and crazy concept trucks, but this collaboration between Chevy and Carhartt will probably be one of the more feasible and respectable at the show. Chevy would likely be very wise to send this truck into production.

Let us know what you think about this concept in the comment section below.

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Press Release

The 2017 Silverado 2500HD Carhartt concept vehicle is a truck built to tackle the toughest jobs while integrating the rugged aesthetics of hard-working lifestyles, reflected in the resiliency and versatility of the iconic work jackets.

“Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement,” said Sandor Piszar, Chevrolet Truck marketing director. “This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”

Connecting two American brands that help their owners earn a living, often simultaneously, connecting Chevrolet HD trucks and Carhartt seems as natural as unloading drywall from the bed of a Silverado 2500HD at a chilly worksite while wearing one of the renowned work jackets.

“Thousands of people go to work every day and earn their paycheck in a Chevy truck while wearing a Carhartt,” said Piszar. “Those products’ durability and versatility earn respect and loyalty that’s passed on — and that’s exactly what this concept explores.”

Durability is expressed in the texture of the concept’s distinctively trimmed Jet Black interior, which features Carhartt’s signature duck brown garment material on the seats, armrests and door panel inserts, with triple-stitched seams just like the jackets. The Carhartt logo is laser-etched on the headrests, while antique nickel-finish trim is used on the doors, center console and instrument panel.

"When Carhartt and Chevy started working together on this concept truck, we quickly realized that our mutual respect for hardworking people and the utility they expect from our brands would equal the ultimate truck for anyone who works and plays in the rugged outdoors,” said Tony Ambroza, senior vice president of marketing at Carhartt. “For more than 127 years, Carhartt has designed workwear by solving for the needs and practical ways hardworking people use every product we make, and that’s the same kind of thinking we applied to this collaboration.”

Carhartt’s tough fabric is also used for a custom concept tonneau cover.

A number of Chevrolet Accessories and concept parts enhance the truck’s appearance and functionality. The Chevrolet Accessories include:

Trailering mirrors with camera system
Black bowtie emblems
All-weather floor liners
Assist steps
Perimeter bed lighting
Bed-mounted toolbox and swing-out tool chest (associated accessories)

The additional concept and custom equipment includes:

20-inch LED light bar
Electrical outlets in the bed
Antique nickel accents on the grille, mirror caps, tow rings and 20-inch aluminum wheels
Carhartt gold pinstripe graphics

The Silverado 2500HD Carhartt concept features a unique, two-tone Carbon Flash exterior finish, with a matte finish above the beltline and high-gloss black on the bottom half.

Next-generation Duramax 6.6L

The concept is powered by the all-new, next-generation Duramax 6.6L V-8 turbo-diesel engine offered in the 2017 Silverado HD lineup. It delivers more horsepower and torque than ever — an SAE-certified 445 horsepower (332 kW) and net 910 lb.-ft. (1,234 Nm) — for easier, more confident hauling and trailering.

Along with a 19 percent increase in max torque over the current Duramax 6.6L, the new engine’s performance is quieter and smoother, for greater refinement. It also advances the Duramax’s legacy of low-rpm torque production, offering 90 percent of peak torque at a low 1,550 rpm and sustaining it through 2,850 rpm.

“With nearly 2 million sold over the past 15 years, customers have forged a bond with the Duramax diesel based on trust and capability,” said Dan Nicholson, vice-president, Global Propulsion Systems. “The new Duramax takes those traits to higher levels.”

Models equipped with the new Duramax 6.6L incorporate a unique induction system that draws air through a bold intake scoop on the hood.

The Carhartt concept will join approximately 20 additional Chevrolet models at the SEMA Show Nov. 1-3 in Las Vegas. Follow the action at ChevySEMA.com, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.

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