Chevy’s latest special edition Silverado gets unique hood and graphics

Chevrolet has not been shy about releasing special edition models for the Silverado pickup truck. The latest in the long line is the Silverado Rally Edition. But unlike the other special editions, this truck actually gets a unique body panel – more specifically a power dome hood. A matte black graphics package and large wheels further separate the Rally Edition from the standard Silverado.

“We introduced several special editions in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. “They clearly resonated with buyers, selling in one-third the time – and attracting new, younger, and more affluent buyers to the brand – than the industry average.”

Piszar went on to say Chevy truck sales jumped by 27 percent in 2015, which he says is double the sales increase seen in the overall U.S. truck market. “As we expand our lineup of special editions for 2016, we expect to continue that momentum,” he said.

Helping fuel the hype surrounding the Silverado special editions’ momentum is a fan-centered event happening at the Texas Motor Speedway on April 9, 2016. Headlining the event are Chevy’s NASCAR team drivers, which include Dale Earnhardt Jr., Austin Dillon, Kyle Larson, and Kasey Kahne.

Each driver will be “campaigning” for their favorite Silverado special edition in a Twitter competition. Earnhardt will represent the new Rally Edition, Dillon will hype the Realtree Edition, Larson will back the Silverado 1500 Midnight Edition, and Kahne will represent the Silverado 2500 Midnight Edition.

All four trucks will then be on display at the Duck Commander 500 race on Sunday, April 10. Chevy will also have a fleet of Silverado pickups present for the on-track driver-introduction parade before the race.

Continue reading to learn more about the Chevrolet Silverado Rally Edition.

What makes the Chevrolet Silverado Rally Edition special

2016 Chevrolet Silverado Rally Edition - image 672024

Chevrolet’s press release didn’t dive into too much detail about the Silverado Rally Edition. It simply says the truck was inspired by “trends seen in street-performance trucks.” The Rally Edition includes a monochromatic exterior color scheme with black accents, a “bold hood,” and body-side stripes. The blacked-out wheels can be had in either 20- or 22-inch sizes.

Checking on Chevy’s “build your own” website, the Rally Special Edition, called the Rally 2 Edition here, includes the 22-inch wheels, a spray-on bedliner, 4-inch round black side steps, black graphics, box-side decals, and front and rear black bowties. The price for the package is listed at $4,995.

Those wanting the Rally Edition will have to choose a 2016 Silverado 1500 in LT trim with the Z71 package. Without adding any further options, the truck totals $46,965. That gives owners a 4WD, pickup with distinct looks and power from the 4.3-liter EcoTec3 V-6. It can be optioned with either the Extended Cab or Crew Cab.

Chevrolet Silverado

2016 Chevrolet Silverado - image 648474

Read our full review on the Chevrolet Silverado here.

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Press Release

Chevrolet revealed the 2016 Silverado Rally Edition today at the Texas Motor Speedway, extending Silverado’s line of special editions – which offers more choices for truck buyers than any other brand.

“We introduced several special editions in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. They clearly resonated with buyers, selling in one-third the time – and attracting new, younger, and more affluent buyers to the brand – than the industry average.

“They also helped make Chevrolet the fastest-growing truck brand in the industry,” Piszar continued. “In 2015, total Chevrolet truck sales increased 27 percent – double the increase for the total truck market. As we expand our lineup of special editions for 2016, we expect to continue that momentum.”

To celebrate the introduction of the new Rally, Silverado special editions are taking over the Speedway this weekend, each paired with a different Chevrolet Racing driver. Beginning today, Chevy fans can vote for their favorite special edition team at twitter.com/ChevyTrucks, including:

Dale Earnhardt, Jr. is campaigning for the new Rally Edition, which will be available later this month. The Rally is inspired by trends seen in street-performance trucks, including monochromatic exterior with black accents, bold hood and body-side stripes, and black wheels in 20- or 22-inch sizes.

Austin Dillon is campaigning for the Realtree Edition, available later this spring. Designed for the outdoor enthusiast, this truck builds on Chevrolet’s relationship with the world’s leading camouflage brand, including Realtree camouflage accents on the interior and exterior.

Kyle Larson is campaigning for the Silverado 1500 Midnight Edition, while Kasey Kahne is campaigning for the Silverado 2500 Midnight Edition. Both trucks are currently available, and build upon the legendary Z71 off-road performance package with an exterior that is inspired by the blacked-out trend seen in the aftermarket – including black wheels, black body-cladding, black front and rear fascias and black interior. Even the tow hooks and Chevy bowtie are black. Midnight Editions also include aggressive Goodyear DuraTrac all-terrain tires for enhanced off-road performance.

The Realtree and Midnight Edition trucks include the Z71 off-road equipment package, including Rancho mono-tube shocks, locking rear differential, transfer case shield, hill descent control, and aggressive all-terrain tires.

All four trucks will be on display at the Chevrolet display at the Duck Commander 500 race this weekend. On Saturday, Dale Earnhardt Jr. will make a campaign stop for the Rally edition at the Chevrolet stand, and a fleet of special edition Silverados will be used for the driver-introduction parade.

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