Not counting Fiat Chrysler Auto’s Ram division, Fiat has been absent from the truck market. That’s all changing, however, as the Italian automaker is jumping head-first into the global midsize pickup market via a partnership with Mitsubishi. Yep, Fiat now has a badge-engineered version of the Mitsu Triton pickup.

Called the Fullback in reference to the critical position in both Rugby and American Football, the truck is designed to squarely compete with the Toyota Hilux, Nissan Navara NP300, Ford Ranger, and Chevrolet Colorado. Its intended market is EMEA region, otherwise known as Europe, the Middle East, and Africa.

Fiat is predicting its Fullback will find decent success in that market as there were 675,000 midsize, “medium-duty” pickups sold in there in 2014 alone. Though the final sales numbers for 2015 are still out, there is great potential the market will be even hungrier for these style trucks in 2016.

The Fullback will be offered in several different configurations with three engine choices delivering a total of five different power outputs. Both 2WD and 4WD version are offered. Single, Extended, and Double cab styles, along with three cargo bed lengths give customers the ability to configure the truck the way they want.

Fiat should have the Fullback ready for delivery by Fall 2016. Price, though unconfirmed, should be on par with the Mitsubishi Triton.

Continue reading to learn more about the 2016 Fiat Fullback.

Exterior

2016 Fiat Fullback - image 655233

Side by side, it’s impossible to miss the twin-like similarities between the Fiat Fullback and Mitsubishi Triton. However, Fiat has massaged the edged, making the truck branded as its own. The grille now incorporates the Fiat logo, while the lower front fascia has an updated design. The fenders, doors, and cargo bed all appear to be carbon copies, assuredly keeping manufacturing costs down.

The Fiat Fullback does appear to have several higher-end finishings, including the alloy wheels, chrome accents, and bed-mounted roll bar.

Beyond aesthetics, the truck is built for work. It has respectable approach, breakover, and departure angles, while ground clearance is impressive.

Interior

2016 Fiat Fullback - image 655235

Even more than the exterior, the Fullback’s interior is a mirror image of the Triton’s cabin. Only the Fiat badge on the steering wheel suggests a difference. Then again, if Fiat wanted to borrow a design, the Triton’s isn’t bad. The dashboard is clean and well designed, though it looks made from hard plastics and other low-budget materials. The gauge cluster is large and easy to read, as is the HVAC system and infotainment screen. 4WD trucks get an electronically controlled transfer case that is operated via a knob mounted on the center console.

Creature comforts on higher-end models include heated front seats, a USB drive and 12-volt power port, cruise controls, keyless entry, redundant radio controls, and automatic climate control system.

Drivetrain

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The Fullback has a total of three engine options, though each are tailored for certain markets. Showing up in the Middle East and Africa is a 2.5-liter diesel with the customer’s choice of either 110 or 178 horsepower, and a 2.4-liter gasoline four-cylinder that makes 132 horsepower. Both engines are available with either a five-speed manual or five-speed automatic transmission.

Trucks headed to Europe and other markets will come standard with a 2.4-liter turbodiesel. It has two available outputs, which include a 150-horsepower version and a 180-horsepower version. The turbodiesel comes mated to either a six-speed manual or a five-speed automatic.

The truck can carry a maximum of 2,300 pounds, which is competitive in the segment.

Prices

Fiat has not released prices for the Fullback pickup, but we suspect prices will stay close to those of the Mitsubishi Triton. Expect the MSRP to fall around £23,000, or roughly $35,000 at current exchange rates.

Competition

Toyota Hilux

2016 Toyota Hilux - image 631020

The Hilux may be the Fullback’s biggest competition. Totally revised for 2016, the Hilux has a new exterior design, interior layout, and four engine options. Though it’s built for tough work, the Hilux is a good looking truck with a swanky interior that appears to rival that of the U.S.-spec Tacoma.

The engine list breaks down into two categories: turbodiesel and naturally aspirated gasoline; three are of the four-cylinder variety and one is a V-6. In the turbodiesel corner is a 2.4-liter that makes 160 horsepower and a 2.8-liter that makes 174 horses. The gas engines include a 2.7-liter four-cylinder that makes 164 horsepower and a 4.0-liter V-6 that makes 278 horsepower. The truck then rides on a fully boxed frame for added strength.

Read our full review on the Toyota Hilux here.

Nissan NP300 Navara

2015 Nissan NP300 Navara - image 555683

The Navara underwent its most recent refresh for 2015, and like the Hilux, came out looking much more upscale. The Nissan is still down for work, however, thanks to a variety of engines options, cab configurations, and bed lengths. Its interior is equally nice, looking like it was pulled from Nissan’s current parts bin.

The Navara’s base engine is a revised version of the 2.5-liter four-cylinder found in the older trucks. Now with more power and greater efficiency, the engine is a solid choice. For diesel lovers, the 2.5-liter turbodiesel four-cylinder offers more grunt for towing. It puts out 188 horsepower and 332 pound-feet of torque.

Read our full review on the Nissan NP300 Navara here.

Conclusion

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The Fiat Fullback is an interesting truck that Fiat will likely make some decent cash on. It’s unknown what kind of deal Fiat worked out with Mitsubishi in this product-sharing gig, but it is surely mutually beneficial. It will be interesting to see how the Fiat truck fairs in the market, especially since it has no loyal customer base as backing. Every sale will be a hard-fought conquest from the competition.

  • Leave it
    • A warmed-over Mitsubishi Triton
    • Fiat’s first time in this market

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Competing Vehicles

Press Release

Visitors to the 2015 Dubai International Motor Show will not only have the opportunity to be the first people in the world to see the new Fiat Professional pick up - they’ll also be able to admire some Moparised Fullback models that are equipped with special accessories, previewing a special range currently under development by Mopar, FCA’s reference brand for after-sales service, customer care, genuine spare parts and accessories.

2016 Fiat Fullback - image 655234

Fullback, Fiat Professional’s new medium-duty pick-up truck made its world début at the 2015 Dubai International Motor Show - the largest automotive event in the Middle East and North Africa - and will be available across the entire EMEA region from May 2016.

Backed by over a hundred years of history and an excellent reputation in the global LCV industry, the Fiat Professional brand is making another leap forward with the launch of Fullback, one that completes its current extensive range of products and services that are tailored to the needs of professional customers.

With Fullback, the Fiat Professional Brand makes a strong entry into the medium-duty pick-up truck segment in the EMEA region, where 675,000 units were sold in 2014 (23% of total sales in the LCV segment). This share is even larger in the Middle East - 58% - and in Africa - 52%.

This is, therefore, a highly strategic launch, and the new Fullback will definitely play a leading role in its segment thanks to its winning characteristics - robust construction and reliability. This unrivalled work hero is the result of understanding the actual needs of professional customers but it’s also perfectly at ease when used in everyday life and leisure, thanks to its great versatility.

In short, the new Fullback is ready to take on any challenge, hence its name, which is derived from the key position in rugby or American football - the last man in the line of defence and also a defender in attack - which denotes a player who is capable of dealing with any situation.

Perfectly in line with the best of the competition in terms of configuration, dimensions and engines, Fiat Professional’s new pick-up truck comprises a complete range of variants that will be adapted to the specific needs of each of the individual EMEA markets.

In detail, the Fullback line-up includes four configurations (Single Cab, Extended Cab, Double Cab and Chassis) and three trim levels.

All versions of the Fullback have a maximum height of 1,780 mm and are up to 1,815 mm wide with a wheelbase of 3,000 mm. The length varies depending on the configuration - 5,155 mm (Single Cab), 5,275 mm (Extended Cab), 5,285 mm (Double Cab). Also the length of the cargo compartment changes - 2,265 mm (Single Cab), 1,850 mm (Extended Cab) and 1,520 mm (Double Cab). The payload capacity, according to the configuration, comes up 1,100 kg.

In the Middle East and Africa the Fullback pick-up truck will be available with two engine options - a 2.5-litre diesel with a power output of between 81kW (110hp) and 131kW (178hp) and a 2.4-litre petrol engine that delivers 97kW (132hp) and has a five-speed manual gearbox. This engine offer is aligned to the best competition and can be combined, according to each market’s offer, with a manual gearbox or automatic transmission, both with five gears.

2016 Fiat Fullback - image 655233

In Europe and other non-European markets, the Fullback will be available with a 2.4-litre aluminium turbo diesel engine with two power outputs - 113kW (150hp) or 133kW (180hp) - combined with a new six-speed manual gearbox or five-speed automatic transmission with sports mode.

The pick up truck Fullback will be available in the entire EMEA area with rear or full-wheel-drive.

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