Cowboys fans now have a truck all their own

Football is about as American as apple pie and the Ford F-150. At least that’s the mindset in Texas. So it comes as no surprise that Ford is building a limited edition Cowboys-branded F-150. Production is limited to 400 examples and it’s only sold at a select number of Texas dealerships.

The truck helps recognize Ford’s partnership with the Cowboys football program and the completion of the Ford Center at The Star in Frisco, Texas – a high-tech training facility for the Cowboys and athletes in the Frisco Independent School District. The facilities features practice fields and a multipurpose indoor stadium with seating for 12,000 fans. It will also serve as the corporate headquarters for the Cowboys franchise.

The idea of a Cowboys-themed F-150 isn’t new, however. Back in the mid-1990s, Ford launched a similar F-150 edition. “It has been 22 years since Ford and the Dallas Cowboys offered a Cowboys edition F-150,” says Greg Wood, Ford Dallas regional sales manager. “I can’t think of a better way to celebrate the opening of the Ford Center at The Star and the beginning of a new Cowboys season than to offer fans of both F-150 and the Dallas Cowboys the opportunity to purchase one of these incredible trucks.”

So without further ado, let’s have a look at the 2017 F-150 Cowboys edition.

Continue reading to learn more about the Ford F-150 Dallas Cowboys Limited-Edition.

What makes the Ford F-150 Dallas Cowboys Limited-Edition special

2017 Ford F-150 Dallas Cowboys Edition
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This special edition truck is based on the F-150 XLT with the Chrome Package. It comes painted in the Cowboys’ “helmet silver” and comes with several Cowboys logos. The front doors and tailgate feature the star badging. The badges read “Edition Powered By Ford.” The 20-inch wheels also come with the star badge on the center cap. The cargo bed even features the star, molded into a heavy-duty bed mat. Blue and white stripes run along the rocker panels for the finishing touch.

Inside, this truck gets laser-etched chrome foot plates at the front doors with the Cowboys word mark. There are also Cowboy edition logos stitched onto the front and rear floor mats. Lastly, a “### of 400” badge adorns the dash. The badge is also autographed by Jerry Jones, the Cowboys’ owner, president, and general manager.

2017 Ford F-150 Dallas Cowboys Edition
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Ford is charging $41,925 for the pickup, which can only be found at a handful of Ford dealerships in Texas.

2017 Ford F-150

2017 Ford F-150 - image 682102

Read our full review on the 2017 Ford F-150 here.

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Press Release

Four hundred Dallas Cowboys edition Ford F-150s are ready to take to the gridiron – a touchdown for Ford and the Dallas Cowboys, and the ultimate ride for Texas football fans.

2017 Ford F-150 Dallas Cowboys Edition
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“It has been 22 years since Ford and the Dallas Cowboys offered a Cowboys edition F-150,” says Greg Wood, Ford Dallas regional sales manager. “I can’t think of a better way to celebrate the opening of the Ford Center at The Star and the beginning of a new Cowboys season than to offer fans of both F-150 and the Dallas Cowboys the opportunity to purchase one of these incredible trucks.”

Texas is the nation’s largest truck market and Ford F-Series is the best-selling truck in Texas. Ford has a longstanding relationship with the state – from working with the Dallas Cowboys for more than two decades to its longstanding ties with King Ranch, a Texas institution.

The foundation of this limited-edition truck starts with a Built Ford Tough F-150 XLT with Chrome Package (the No. 1 volume seller in Texas) painted in legendary Cowboys helmet silver. In addition to the standard features of the F-150 XLT series, unique content for the Cowboys edition truck includes:

• Exclusive Cowboys edition star badging on front doors and tailgate
• Blue-white-blue rocker panel striping paying tribute to team’s over-the-top helmet stripe
• 20-inch chrome wheels with unique Cowboys star center caps
• Molded heavy-duty cargo bed mat with iconic Cowboys star logo
• Laser-etched chrome foot plates featuring legendary Cowboys word mark for front doors
• Cowboys edition logo stitched in front and rear floor mats
• “1 of 400” Cowboys edition interior badge autographed by Jerry Jones – owner, president and general manager for the Dallas Cowboys
“Everyone in our organization is excited about the new Dallas Cowboys edition F-150,” says Jones. “Ford F-150 and the Dallas Cowboys are known worldwide for their rich heritages and long winning traditions. Our Cowboys fans are among the most passionate in all of sports. We are proud to partner with Ford and Texas Ford dealers to bring this Cowboys edition F-150 to our incredible fans. I think you will agree it is the ultimate truck for the ultimate Cowboys fan.”

2017 Ford F-150 Dallas Cowboys Edition
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The launch of this limited-edition F-150 also marks the opening of the Ford Center at The Star in Frisco, Texas. A one-of-a-kind, state-of-the-art training facility, The Star will serve as corporate headquarters for America’s team, featuring practice fields and a multipurpose indoor stadium for Cowboys players as well as athletes in the Frisco Independent School District.

The Dallas Cowboys edition F-150 is on sale now at select Texas Ford dealers.

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