Jeep adds to the Batman v Superman hype

Jeep’s parent company, Fiat Chrysler Automobiles has announced a partnership with Warner Bros. Pictures ahead of its latest superhero movie, Batman v Superman: Dawn of Justice. Included in the partnership is a special edition Jeep Renegade appropriately called the Dawn of Justice Special Edition. More over, Warner Bros. will be promoting its film, which debuts nationwide on March 25, 2016, using the Renegade. Be sure to watch the 30-second trailer above.

Ben Affleck fans will enjoy the movie trailer, as he pilots the Jeep through crumbling debris and massive explosions. Promotions will extend onto social media and other digital outlets to help create awareness. Jeep isn’t the only FCA brand present, however. The movie includes products from Dodge, Chrysler, Fiat, Alfa Romeo, Maserati, and FCA’s sister company CNH Industrial, whose products include Iveco heavy-duty commercial vehicles.

“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand for FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”

So what’s the Jeep Renegade Dawn of Justice Special Edition all about? Keep reading to find out.

Continue reading to learn more about the Jeep Renegade Dawn of Justice Special Edition.

What Makes This Jeep Special

Aside from the obvious Dawn of Justice badging, the biggest changes to the 2016 Jeep Renegade Dawn of Justice Special Edition is the color. It comes in two color choices: Granite Crystal or the model-exclusive Carbon Black. Matching those colors are 18-inch wheels and other exterior accents finished in Gloss Black. Opt for the Granite Crystal paint, and the roof comes in a two-tone theme, accented with Gloss Black.

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Opening the door reveals further changes to the Renegade, though not as prevalent as on the outside. The metal accent pieces that run throughout the cabin are now coated in a Metal Diamond color. Black cloth seats and high gloss black finishes round out the look. Jeep has also made the Popular Equipment Group package a standard feature, adding remote start, power driver’s seat, and dual zone automatic climate control.

Even less is changed under the surface, with the Jeep utilizing the standard 2.4-liter Tigershark four-cylinder and nine-speed automatic transmission. The engine features FCA’s MultiAir2 valvetrain system, which helps increase efficiency by electronically controlling intake and exhaust valve operation, while keeping power levels up. The engine is rated at 180 horsepower and 175 pound-feet of torque. Since the Renegade Dawn of Justice Special Edition is based on the Renegade Latitude 4x4, the Jeep comes standard with Active Drive 4WD and the Selec-Terrain system.

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Active Drive features a rear-axle disconnect system that allows for instantaneous and automatic operation of the 4WD system whenever the Jeep senses it needs the extra traction. When on smooth pavement, power is routed solely to the front axle. Additionally, the Selec-Terrain system allows the driver to dial in the terrain being traversed, adjusting things like throttle inputs, ABS brake functions, transmission shifting, and of course, traction and stability control.

The 2016 Jeep Renegade Dawn of Justice Special Edition will arrive in dealerships before March 2016 and carry a MSRP of $26,250 before destination.

Jeep Renegade

2015 Jeep Renegade - Driven - image 629796

Read our full review on the Jeep Renegade here.

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Press Release

FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016). The unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition (available now in dealerships across the country), in addition to branded television spots with the Jeep and Dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month.

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“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, Chief Marketing Officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”

“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”

About the Jeep Renegade Dawn of Justice Special Edition
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the Jeep Renegade Dawn of Justice Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior. The Jeep Renegade Dawn of Justice Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition Jeep SUV.

2016 Jeep Renegade Dawn of Justice Special Edition - image 666956

Inside, the Jeep Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.

The Jeep Renegade Dawn of Justice Special Edition is based on the Jeep Renegade Latitude 4x4 and comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4x4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the Jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.

Arriving at dealer showrooms later this month, the Jeep Renegade Dawn of Justice Special Edition will be available for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $26,250 (not including destination).

Social and digital extensions for the Jeep brand will run across Facebook and Twitter, in addition to Instagram, which will feature Heroes Around Town, following the all-new 2016 Jeep Renegade Dawn of Justice Special Edition at locations where the movie was filmed in areas around Detroit, Michigan.

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