The new Titan XD has been on the market for roughly a year now, and sales just aren’t what Nissan was hoping for. In an effort to help spur customer interest, Nissan has put together a one-off truck called the Titan XD1. It hails from Nissan Motorsports. It uses several Nissan-branded accessories, along with parts from aftermarket suppliers like ICON Vehicle Dynamics, Rigid Industries, N-Fab, EGR, and Method.

The truck is based on the 2017 Titan XD PRO-4X equipped with the optional 5.0-liter Cummins V-8 turbodiesel. The big oil-burner generates 310 horsepower and 555 pound-feet of torque. Power is directed through a six-speed automatic transmission from Aisin before turning the electronically controlled transfer case.

Fred Diaz, VP and General Manager of Nissan North American trucks, says, "The Titan XD, with its available Cummins 5.0-liter V-8 turbodiesel engine, is a powerful platform that calls out for customization. We’re pleased to offer Titan XD owners so many ways to personalize their vehicles and also excited more and more companies are supporting Titan with aftermarket parts and accessories."

Vehicle customization at the factory and dealership level has become wildly popular these days, as evidenced by the massive number of “special editions” revealed at this year’s Chicago Auto Show. Nissan’s attempt at capturing attention with the Titan XD1 concept should go over well with those wanting a little something extra on their Titan pickup.

Let’s check out the details below.

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What makes the Titan XD1 special?

This concept, or show piece, started life as a Titan XD PRO-4X Crew Cab with the Cummins V-8 and the black and grey two-tone paint scheme. Nissan added several parts to give it a one-off flair that’s still reproducible by the average truck buyer. From Nissan, the parts include the foldable bed extender and the collapsible bumper step.

The aftermarket support for this truck is mush stronger. The truck rides on a new suspension system from ICON Vehicle Dynamics, which includes new upper control arms and coil-over shocks. The front bumper and rock rails are from N-Fab. The new grille and LED light bars are from Rigid Industries. The fender flairs and Titan-branded roll bar (which looks an awful lot like the roll bar offered on several General Motors pickups) are from EGR. The stock wheels and tires were dumped for Method wheels and Hankook tires.

While the truck certainly looks more intimidating, it’s my opinion it could use some bigger tires. As it sits, this body-builder has been skipping leg day. Nevertheless, Nissan’s Titan XD1 is an interesting exercise in aftermarket upfitting that is sure to give Titan customers some inspiration.