The Rebel gets personal with FCA’s ’16 Mopar package

The Ram Rebel is built for folks who aren’t satisfied with an average pickup. They’re looking for something with extra style, substance, and performance. The Ram Rebel provides that, all while covered under a factory warranty. You’d be hard-pressed to find a more “customized” truck on the dealer showroom. That sounds great and all, but Chrysler’s parts department, more commonly known as Mopar, has taken things further.

It’s called the Mopar ’16 Ram Rebel and it comes with several add-on accessories that further set it apart from other Ram Rebel pickups. In fact, Mopar is only building 500 examples in keeping with the “unique” nature of the truck. Now this isn’t the first time Mopar has done something of this nature. Starting back in 2010, the parts division created the Mopar ’10 Dodge Challenger. There’s also the Mopar ’11 Charger, Mopar ’12 Chrysler 300, Mopar ’13 Dart, Mopar ’14 Challenger, and Mopar ’15 Charger R/T.

“The new Ram Rebel has been a solid addition to the Ram lineup, providing customers with a truck that can deliver the added capability that their active lifestyles demand,” said Mike Manley, Head of Ram Brand, FCA – Global. “The Mopar ’16 content illustrates how customers can easily personalize a Ram truck with factory backed accessories."

Manley hits the nail on the head with that last statement. Ram and Mopar are trying to market the Mopar ’16 Ram Rebel as something to make customers interested in buying a Ram truck – and then modifying it – with Mopar parts. The aftermarket industry makes big money selling parts and accessories for vehicles, so this is FCA’s attempt at keeping that money in-house.

While the additions to the truck add character and style, the changes are all cosmetic. Customers can, however, purchase parts like cold-air intake and exhaust kits through Mopar.

So without further ramblings, let’s have a look at the Mopar ’16 Ram Rebel.

Continue reading to learn more about the 2016 Mopar ’16 Ram Rebel.

What makes the Mopar ’16 Ram Rebel special

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The Mopar ’16 Ram Rebel is designed as a limited edition truck that shows Ram customers the level of customization possible though Mopar at their local dealership. Only 500 examples are being built. Due to its upgrades and limited availability, its price is $52,460. That’s not cheap, but there’s plenty to justify the added cost.

The truck starts life as a 2016 Ram 1500 4x4 Rebel with the Crew Cab and 5.7-lliter Hemi V-8. Customers can choose between two color choices, the first being a two-tone scheme with Flame Red and Brilliant Black or a solid scheme with just Brilliant Black. Mopar then adds an aluminum hood with dual faux air intakes and matte-black stripes. Off-road fender flares give the truck a brawnier look while keeping mud and rocks from hitting the paint. A blue and black stripe with the Mopar logo runs down the side of the truck. The 17-inch wheels are treated to an all-black look.

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Underneath the truck, a black skid plate is added to protect the power steering box, taking the place of the Rebel’s standard billet silver skid plate. Inside the cab is a serialized “Mopar ’16” logo on the glove box and a set of stainless-steel door sill guards. The guards on the front doors feature the Ram logo.

Of course, these add-ons are in addition to the already-unique Ram Rebel. The Rebel sports a bespoke grille, wheel package, and smoked badges on the outside. 4WD examples of the Rebel come with a full skid plate package, black side steps, a spay-on bed liner, and a tri-fold tonneau cover with the Ram logo. The 5.7-liter Hemi V-8 is an option in “normal” Rebel pickups, but it comes standard with the Mopar ’16 edition. The iconic V-8 makes 395 horsepower and 410 pound-feet of torque. For customers who want more horsepower and sound, a cold-air intake and cat-back exhaust system is available.

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Owners of the Mopar ’16 Ram Rebel receive an owner’s kit with Mopar ’16 merchandize, a brochure, and a unique metal “birth certificate” that shows the truck’s specifications, date of manufacture, and its serial number. The Mopar ’16 Rebel will arrive in pre-selected showrooms this summer.

Ram 1500 Rebel

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Read our full review on the Ram 1500 Rebel here.

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Press Release

The Ram Truck and Mopar brands announced today the introduction of the Mopar ’16 Ram Rebel, the most recent limited-edition vehicle created using a unique selection of performance parts and accessories from the service, parts and customer-care brand of FCA US LLC.

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The Mopar ’16 Ram Rebel will feature a limited production of just 500 vehicles, upgraded with Mopar Custom Shop options. Additional parts and accessories are available at the dealership for even further customization.

“We are excited to team up with our friends at the Ram Truck brand to offer the first limited-edition Mopar vehicle for full-size truck enthusiasts,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The already formidable Ram 1500 Rebel is a perfect canvas for unique Mopar accessories and performance parts developed to reinforce the rugged personality of the Rebel.”

The Mopar ’16 Ram Rebel marks the first limited-edition Mopar-modified vehicle designed for the truck segment. It follows the Mopar ’10 Dodge Challenger, Mopar ’11 Charger, Mopar ’12 Chrysler 300, Mopar ’13 Dart, Mopar ’14 Challenger and Mopar ’15 Charger R/T as another example of how customers can have Mopar flair and performance even before taking the keys.

The Mopar ’16 Ram Rebel starts with the Ram 1500 4x4 Rebel Crew Cab, built at the Warren Truck Assembly Plant in Warren, Michigan. Two color options will be available: Flame Red/Brilliant Black two-tone or Brilliant Black monotone.

“The new Ram Rebel has been a solid addition to the Ram lineup, providing customers with a truck that can deliver the added capability that their active lifestyles demand,” said Mike Manley, Head of Ram Brand, FCA – Global. “The Mopar ’16 content illustrates how customers can easily personalize a Ram truck with factory backed accessories."

A Mopar Custom Shop package created for the Mopar ’16 enhances the already unique exterior design cues of the Rebel. The package includes an aluminum, dual bezel sport performance hood embellished with a matte-black hood graphic. Off-road wheel flares bulge out to add both style and substance. A special Mopar blue-and-black graphic stripe accents both sides of the Mopar ’16, as well as the tailgate.

The package also features a skid plate to guard the power steering box and substitutes a black front bumper skid plate for the standard billet silver color. Seventeen-inch satin black wheels tie-in with the blacked out front for added continuity and visual appeal. Rounding out Custom Shop content is a serialized Mopar ’16 glove box badge and a set of stainless-steel door sill guards, with the front sill guards embossed with the Ram logo.

Factory features include a 5.7-liter HEMI® engine paired with an eight-speed TorqueFlite automatic transmission, transfer case and front suspension skid plates, black tubular side steps, spray-on bedliner and a tri-fold tonneau cover emblazoned with the Ram logo.

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Optional parts and accessories are available at the dealership for those who want to take personalization of the Mopar ’16 Ram Rebel to the next level. In the performance arena, a cold air intake and cat-back exhaust system free up the flow of the HEMI V-8 engine while adding an aggressive sound.

As with previous limited-edition Mopar vehicles, the Mopar ’16 Ram Rebel is delivered with a custom owner’s kit that features Mopar ’16 merchandise, a brochure and a unique metal birth certificate that highlights truck specifications, date of manufacture and the proprietary number. Kit contents are stored in an attractive case and packaged in a Ram-branded tool bag.

The limited-edition vehicle will be available in both the U.S. and Canada, with a U.S. Manufacturer’s Suggested Retail Price (MSRP) starting at $52,460.

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The Mopar ’16 Ram Rebel will arrive at select dealerships in the summer. For more information on the Mopar ’16 Ram Rebel, customers can contact a local FCA US dealership.

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