Texas-only trim fosters state pride

Texans love their trucks, so it’s no surprise with automakers lease Texas-only trim packages that appeal to the State’s taste in pickups. Ram is the latest to do so, debuting the Yellow Rose of Texas edition at the 2016 Dallas Auto Show.

This special edition is available on Ram 1500 Crew Cab models with the Lone Star trim package. It can be had with either RWD or 4WD and all three engine options, which include the 3.6-liter Pentastar V-6, 5.7-liter Hemi V-8, and the 3.0-liter EcoDiesel V-6.

“Texas is truck country – Ram Truck country – and we’re committed to building products that resonate with our customers,” said Mike Manley, Head of Ram Brand - FCA Global. “The importance of the Texas truck market cannot be overstated. That’s why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state.”

The Yellow Rose of Texas name is a play off the mid-19th century folk song of the same name. In 1955, Mitch Miller popularized the song with his rendition that went all the way to number one of the billboard charts.

The special edition will be available in April of 2016 at Texas-based Ram dealerships.

Continue reading to learn more about the Ram 1500 Yellow Rose of Texas Edition.

What makes the Ram 1500 Yellow Rose of Texas Edition special

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To be honest, this is about as slim as a special edition gets. Check the Yellow Rose of Texas on the order form, and you’ll bet trim-specific badges and Ram’s Stinger Yellow paintjob. There’s no interior or powertrain modifications, and save for the badges and color, nothing changes on the outside. Still, Texans should find the state-exclusive model appealing. After all, no other state will have access to this special edition package.

Beyond the minor changes, the Ram 1500 Crew Cab remains a formidable truck. Its three engine options provide a wide range of power and efficiency stats to fit any need. The base 3.6-liter V-6 is the most economical cost wise, while making 305 horsepower and 269 pound-feet of torque. The mighty 5.7-liter Hemi kicks out 395 horsepower and an impressive 410 pound-feet of torque while only adding $1,100 to the truck’s MSRP. For those with torque and fuel economy on the brain, the 3.0-liter EcoDiesel V-6 offers 240 horses and 420 pound-feet. In its best configuration, the EcoDiesel can net the Ram 1500 29 mpg on the highway.

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Ram hasn’t announced pricing for the Yellow Rose of Texas special edition, but it’s hard to imagine it being overly expensive. We’d venture to guess around $500. As mentioned before, the special edition will become available at Texas dealerships in April of 2016.

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Read our full review on the Ram 1500 here.

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Press Release

Ram truck today unveiled Yellow Rose of Texas edition, a new, Texas-only addition to its half-ton lineup.

2016 Ram 1500 Yellow Rose of Texas Edition - image 669733

The 2016 Ram 1500 Yellow Rose of Texas edition, which is distinguished by its Stinger Yellow paint package, will be offered in half-ton 4x2 and 4x4 crew cab versions of the Ram 1500 Lone Star. Ram Lone Star models are exclusive to the Texas retail sales market.

“Texas is truck country – Ram Truck country – and we’re committed to building products that resonate with our customers,” said Mike Manley, Head of Ram Brand - FCA Global. “The importance of the Texas truck market cannot be overstated. That’s why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state.”

2016 Ram 1500 Yellow Rose of Texas Edition - image 669734

The new Ram 1500 Yellow Rose of Texas will go on sale in April 2016.

The Yellow Rose of Texas name is derived from a mid-19th century American folk song later popularized in the 1955 Billboard Number One hit by artist Mitch Miller.

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