Lamborghini is taking a steady approach towards the electrification of its range, with the first fully electric vehicles to be launched in 2028. Known for its powerful acceleration and large engines, the brand leveraged the electrification trend. The luxury car manufacturer is moving towards a hybrid model incorporating internal combustion and electric motors.
The latest Lamborghini creation, the Sián, is a hybrid-electric V-12 hyper-performance car. Being its fastest and most powerful model, the Sián showcases Lamborghini's capabilities and hints at what's to come.
Nearly Two Billion Dollars were Invested in Hybrid and All-Electric Lamborghinis
Lamborghini has been making waves in the automotive market recently, breaking its sales records in 2022 by delivering 9,233 vehicles worldwide, a 10 percent increase from the previous year. The success is largely down to the launch of their Urus SUV in 2017, which has become a top seller for the brand, with 80 percent of new customers purchasing the vehicle. In addition, the company recently announced its Direzione Cor Tauri program, which includes a two-billion-dollar investment in developing hybrid and all-electric cars. The investment in EVs and advanced technology shows Lamborghini's commitment to staying at the forefront of the automotive industry while maintaining its reputation for high-performance luxury vehicles.
Lamborghini Sián: 819 Horsepower With 62 MPH In Just 2.8 Seconds
The manufacturer's latest addition to the hyper-performance car market is the Sián. This electrifying hybrid-electric V12 boasts the title of Lamborghini's fastest and most powerful model to date. The Sián packs a punch with 819 horsepower, reaching 62 MPH in just 2.8 seconds and reaching speeds above 217 MPH.
To enhance its performance, Lamborghini has integrated a 48 volt, 34 horsepower hybrid electric motor into the car's transmission, supplementing the already powerful 6.5-liter V-12's 785 horsepower. In addition, the electric motor is powered by a supercapacitor instead of the conventional lithium-ion battery pack, allowing for quick charges in short bursts. Unfortunately, only 63 cars were available, and collectors quickly seized their chance.
CEO: Electric Vehicles Not Ready For Lamborghini Yet
The Italian automaker has been re-evaluating its strategy, led by the world's increasing focus on sustainability and reducing CO2 emissions. Despite the growing popularity of electric vehicles, Lamborghini CEO Stephan Winkelmann has stated that the brand is not yet ready to embrace electric vehicles fully.
Before Lamborghini fully commits to electric vehicles, the automaker plans to launch a hybrid-powertrain successor to its top-of-the-line Aventador sports car by the end of Q1 2023. This hybrid vehicle will be a stepping stone for the brand, as it aims to add power to its existing internal combustion vehicles through electricity. The goal is to enhance the performance of its current vehicles rather than replace them, which should decrease CO2 emissions.
Driver-Assist Technology To Improve Your Mastery Of The Wheel
In preparation for the switch to EVs, the company will also focus on software development and the upkeep of driver-assist technology, such as advanced machine learning algorithms. These algorithms are used to train motorsports teams to become better drivers on the track by analyzing their driving style and improving their cornering efficiency. While the integration of driver-assist technology may seem contradictory to the thrill of driving a Lamborghini, the company believes it will enable drivers to improve their skills and fully enjoy the car's limits.
Lamborghini Is Embracing Innovation Without Sacrificing Distinctiveness
Lamborghinis are known for their iconic engine roars and bold, cutting-edge designs. The Italian manufacturer provides its customers with the latest advanced technology while maintaining the exceptional performance and driving experience that distinguishes their vehicles from other sportscars. The future of Lamborghini may be electric, but the brand's core values will remain the same. The brand is committed to preserving its iconic features and performance-driven heritage. As Lamborghini moves towards electric vehicles, it will strive to maintain the same excitement and thrill behind the wheel. An example is the unique sound profile that comes with the hybridization to enhance driver satisfaction further.
Lamborghini's Take On Electric Vehicles
According to Lamborghini's Chief Technical Officer, Rouven Mohr, the company believes that the technology for ultra-high-performance electric vehicles is not yet mature. As a result, every new or modified model Lamborghini introduces will have an electrified powertrain, as opposed to going all EV.
The specific idea behind Lamborghini's entry into the electric vehicle market is to satisfy customers' desire for performance, design, and practicality. Electric powertrains open up more possibilities for those factors, with lighter materials and improved aerodynamics leading to greater efficiency. Lamborghini aims to prove that electric vehicles can achieve superior performance while maintaining their distinct luxury image. Therefore, they put in the effort that could lead to an entirely new segment in performance electric vehicles.
The Future Of Supercars
Many automakers have been reimagining their classic cars to fit the future's needs better, and Lamborghini is no exception. Remigio Mohr, Director of Research and Development for Automobili Lamborghini, has confirmed that hybrid powertrains will power Lamborghini's future supercars. By combining the power of a combustion engine with the efficiency of electric assist, they are creating a better combination that provides an excellent driving experience while complying with environmental regulations. It is certainly interesting to see how far Lamborghini is pushing their technology as they prepare for what lies ahead in high-end sports cars.
The Future Of Lamborghini In A Nutshell
While acknowledging the increasing need for environmentally conscious vehicles, the brand is taking a measured approach by incorporating hybrid technology before fully transitioning to electric power. Lamborghini recognizes that sustainability is a critical aspect of the future but also believes in maintaining the thrill of driving and preserving its heritage.
With a step-by-step approach, Lamborghini aims to strike a balance between meeting the demands of a changing market and maintaining the excitement and passion that have defined the brand for decades. By implementing its unique strategy, Lamborghini is on a course that ensures its place in the future while honoring its past.